English to French Bus/Financial Business/Commerce (general)

Bonjour,

Je ne vois pas comment traduire " lean in " dans la dernière phrase du passage suivant :
"I also think that Google and Facebook are going to come under increased scrutiny for trying to be agnostic and not take a viewpoint.
They say they're not media companies.
You produce content, you sell advertising against it.
Boom, you're a media company.
And there is some responsibility that media companies share to make sure that we're not digesting fake news.
They talk about they shut down a hate crime site.
You know, a bunch of whack-jobs wearing hoods really isn't that big of threat to our society.
What's a threat is letting fake news explode everywhere that influences elections.
And people are fed up, I think with Facebook, and to a certain extent Google wrapping themselves in this progressive blanket.
And Apple as well: hey everybody, lean in, hey, the first openly gay Fortune 500 CEO."

Il s'agit d'un passage d'une vidéo sur des prévisions 2017 concernant Google, Apple, Amazon...

Merci à l'avance pour votre aide !