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So, in other words, a front group that's just always around to basically do whatever is needed in the moment. And they are particularly good at being attack dogs.

And so, the of the name of game here obviously is shooting the messenger. That's a really important tactic, distract as much as possible from the issue at hand. Never mind the fact that soda causes obesity and diabetes. Really, it's about Mayor Bloomberg being a nanny. And then there are what I call issue-specific front groups. So these are groups that pop up at the time a policy is threatening some industry. And again the tactics are to put the little guy's voice out in front, to engage in these
astroturf fake grassroots activities.