English to French Other Business/Commerce (general)

In 2015, XXXX launched the tagline “beyond CRM” to indicate that it is leaving behind the customer system of record approach to customer relationship management and offering the means for organizations to conduct more engaging and real-time interactions with customers. This initiative was part of a larger XXX push to reinvent itself under the tagline “run simple,” as the on-demand economy flourished, becoming a reality difficult to dismiss