Glossary entry

Japanese term or phrase:

購買誘導

English translation:

Stimulate purchase intention

Added to glossary by Facundo Pallero
Mar 13, 2019 19:49
5 yrs ago
Japanese term

購買誘導

Japanese to English Marketing Marketing / Market Research
Hi,
How would you translate 購買誘導? It's part of a list of elements involved in shopping (online vs at physical stores) in an article about the changing global economy.
Here's the full list:
消費者の呼び込み、誘導
商品展示
購買誘導
類似品の提示
該当商品の第三者の評価
価格の提示
購買誘導と決心の後押し
購買決定後は決済
そして、配送
I would really appreciate your help!
References
FYR

Proposed translations

1 hr
Selected

Stimulate purchase intention

Basically, it means: お客様の購買意欲をそそる (Turn on shopper's purchasing desire)
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2 KudoZ points awarded for this answer.
8 hrs

Shopping Guide

For online shopping, normally to guide buyer on how to make/purchase order through online. For physical stores, the terms normally to guide buyer on where to shop/what to buy.
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2 days 13 hrs

ushering in shoppers

It's more or less the same as 呼び込み, but you first talk to passers-by to come in, then you lead (usher) them to the store.
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Reference comments

1 day 6 hrs
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