Glossary entry (derived from question below)
Japanese term or phrase:
購買誘導
English translation:
Stimulate purchase intention
Added to glossary by
Facundo Pallero
Mar 13, 2019 19:49
5 yrs ago
Japanese term
購買誘導
Japanese to English
Marketing
Marketing / Market Research
Hi,
How would you translate 購買誘導? It's part of a list of elements involved in shopping (online vs at physical stores) in an article about the changing global economy.
Here's the full list:
消費者の呼び込み、誘導
商品展示
購買誘導
類似品の提示
該当商品の第三者の評価
価格の提示
購買誘導と決心の後押し
購買決定後は決済
そして、配送
I would really appreciate your help!
How would you translate 購買誘導? It's part of a list of elements involved in shopping (online vs at physical stores) in an article about the changing global economy.
Here's the full list:
消費者の呼び込み、誘導
商品展示
購買誘導
類似品の提示
該当商品の第三者の評価
価格の提示
購買誘導と決心の後押し
購買決定後は決済
そして、配送
I would really appreciate your help!
Proposed translations
(English)
4 | Stimulate purchase intention | Satomi Klein |
4 | Shopping Guide | YasminMI |
3 | ushering in shoppers | Port City |
Proposed translations
1 hr
Selected
Stimulate purchase intention
Basically, it means: お客様の購買意欲をそそる (Turn on shopper's purchasing desire)
2 KudoZ points awarded for this answer.
8 hrs
Shopping Guide
For online shopping, normally to guide buyer on how to make/purchase order through online. For physical stores, the terms normally to guide buyer on where to shop/what to buy.
2 days 13 hrs
ushering in shoppers
It's more or less the same as 呼び込み, but you first talk to passers-by to come in, then you lead (usher) them to the store.
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