Glossary entry (derived from question below)
English term or phrase:
Customer lifetime value
Portuguese translation:
ciclo de vida do cliente
Added to glossary by
Alcinda Marinho
May 5, 2019 16:00
5 yrs ago
32 viewers *
English term
Portugal
professionalism and expertise
Native in: Portuguese 
Works in: Spanish to Portuguese, English to Portuguese
Customer lifetime value
English to Portuguese
Marketing
Marketing / Market Research
Marketing
Num documento sobre marketing. Qual seria a melhor tradução para Portugal?
Obrigada!
Obrigada!
Proposed translations
(Portuguese)
Change log
May 8, 2019 14:57: Alcinda Marinho Created KOG entry
Proposed translations
+4
0 min
Alcinda Marinho
Portugal
Portugal
Native in Portuguese
Specializes in field
Portugal
The right voice for your business
Native in: Portuguese (Variant: European/Portugal)
Works in: English to Portuguese, French to Portuguese, Spanish to Portuguese, and 2 more.
Related KudoZ points
:
12
Selected
ciclo de vida do cliente
Sug.
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Note added at 0 min (2019-05-05 16:01:25 GMT)
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Também já vi documentos de marketing, dirigidos a profissionais da área, em que deixam no original, mas penso que isso se pode dever apenas à “mania” que há na área de usar o inglês. Havendo uma tradução, penso ser melhor traduzir. Na dúvida, pode colocar o termo em EN entre parêntesis.
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Note added at 3 mins (2019-05-05 16:04:09 GMT)
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https://www.google.pt/search?cr=countryPT&biw=1366&bih=635&t...
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Note added at 4 mins (2019-05-05 16:05:17 GMT)
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https://www.google.pt/search?cr=countryPT&biw=1366&bih=635&t...
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Note added at 0 min (2019-05-05 16:01:25 GMT)
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Também já vi documentos de marketing, dirigidos a profissionais da área, em que deixam no original, mas penso que isso se pode dever apenas à “mania” que há na área de usar o inglês. Havendo uma tradução, penso ser melhor traduzir. Na dúvida, pode colocar o termo em EN entre parêntesis.
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Note added at 3 mins (2019-05-05 16:04:09 GMT)
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https://www.google.pt/search?cr=countryPT&biw=1366&bih=635&t...
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Note added at 4 mins (2019-05-05 16:05:17 GMT)
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https://www.google.pt/search?cr=countryPT&biw=1366&bih=635&t...
4 KudoZ points awarded for this answer.
Comment: "Obrigada!"
4 mins
Lucas Felix dos Santos
Brazil
Brazil
Native in Portuguese
Brazil
IT, Games, Linguistics and Marketing
Native in: Portuguese (Variant: Brazilian) 
Works in: English to Portuguese, Portuguese to English, Spanish to Portuguese, and 1 more.
Related KudoZ points
:
8
vida útil/longevidade do cliente
Sugestão.
4 mins
Marina Soares
Native in Portuguese
Subtitler and Translator
Native in: Portuguese (Variant: Brazilian)
Works in: English to Portuguese, Spanish to Portuguese, French to Portuguese
vida útil do cliente / consumidor
Sug.
Valor de vida útil do cliente ou simplesmente Vida útil do cliente.
Valor de vida útil do cliente ou simplesmente Vida útil do cliente.
6 mins
valor do tempo de vida do cliente
Sug.
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Note added at 6 mins (2019-05-05 16:07:15 GMT)
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Ver https://bit.ly/2WrpbNR
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Note added at 6 mins (2019-05-05 16:07:15 GMT)
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Ver https://bit.ly/2WrpbNR
4 hrs
expressisverbis
Portugal
Portugal
Native in Portuguese
Portugal
Translator and Terminologist
Native in: Portuguese
Works in: English to Portuguese, French to Portuguese, Spanish to Portuguese
Related KudoZ points
:
78
valor do cliente a longo prazo
Mais uma sugestão em pt-pt.
O estudo e previsão do Customer Lifetime Value (CLV) é um tema muito abordado na literatura na área de Marketing e Economia como um conhecimento indispensável e com uma grande aplicação nas estratégias da empresa. O CLV, de um modo geral é o valor do cliente a longo prazo.
O Customer Lifetime Value (CLV) é o valor que o cliente terá para a empresa a longo prazo, que no contexto da área em estudo é o valor de vendas liquidas reportadas que o cliente efetuará na empresa no ano seguinte.
The Customer Lifetime Value (CLV) is the long-term value that a customer will bring to a company. In the field concerned by the present study, CLV is defined as the reported net sales value per customer on the following year.
https://sigarra.up.pt/fep/pt/pub_geral.show_file?pi_doc_id=1...
What is Customer lifetime value?
Customer lifetime value is a measure of customer profitability over time. To help explain this concept, let’s start with a formal definition of customer lifetime value (CLV) from a well-regarded marketing metrics textbook. In the textbook Marketing Metrics: the definitive guide to measuring marketing performance (Farris et al 2010), the authors defined customer lifetime value as:
“Customer lifetime value is the dollar value of a customer relationship based on the present value of the projected future cash flows from the relationship.”
Some approaches to defining customer lifetime value (CLV) include:
Customer lifetime value is the economic net worth of a customer to the firm.
Customer lifetime value is the net profit contribution of the customer to the firm over time.
Customer lifetime value is a measure of a customer’s aggregate profit to the firm over the total time that the customer deals with the firm.
Customer lifetime value measures the total profit derived from a customer during the time that they are a customer of the firm.
https://www.clv-calculator.com/clv/definition-customer-lifet...
O estudo e previsão do Customer Lifetime Value (CLV) é um tema muito abordado na literatura na área de Marketing e Economia como um conhecimento indispensável e com uma grande aplicação nas estratégias da empresa. O CLV, de um modo geral é o valor do cliente a longo prazo.
O Customer Lifetime Value (CLV) é o valor que o cliente terá para a empresa a longo prazo, que no contexto da área em estudo é o valor de vendas liquidas reportadas que o cliente efetuará na empresa no ano seguinte.
The Customer Lifetime Value (CLV) is the long-term value that a customer will bring to a company. In the field concerned by the present study, CLV is defined as the reported net sales value per customer on the following year.
https://sigarra.up.pt/fep/pt/pub_geral.show_file?pi_doc_id=1...
What is Customer lifetime value?
Customer lifetime value is a measure of customer profitability over time. To help explain this concept, let’s start with a formal definition of customer lifetime value (CLV) from a well-regarded marketing metrics textbook. In the textbook Marketing Metrics: the definitive guide to measuring marketing performance (Farris et al 2010), the authors defined customer lifetime value as:
“Customer lifetime value is the dollar value of a customer relationship based on the present value of the projected future cash flows from the relationship.”
Some approaches to defining customer lifetime value (CLV) include:
Customer lifetime value is the economic net worth of a customer to the firm.
Customer lifetime value is the net profit contribution of the customer to the firm over time.
Customer lifetime value is a measure of a customer’s aggregate profit to the firm over the total time that the customer deals with the firm.
Customer lifetime value measures the total profit derived from a customer during the time that they are a customer of the firm.
https://www.clv-calculator.com/clv/definition-customer-lifet...
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