Sep 27, 2019 10:06
4 yrs ago
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English term

IPP (self generation)

English to German Marketing Education / Pedagogy Verkaufstraining
Hallo,

der Begriff tritt in Schulungsunterlagen für Vertriebsmitarbeiter auf.

Es erfolgt eine Aufzählung von Quellen für die Neukundenakquise:

Lead sources examples include:
Customer Referral, Web (SEO, PPC), Engineers, Telephone, Tele-Appointing and *IPP (self generation)*.

Ich kann damit leider überhaupt nichts anfangen.

Hat jemand vielleicht eine Idee?

Vielen Dank.

Annett

Discussion

Steffen Walter Sep 29, 2019:
Und das ... ... würde dann auch zu "internal prospecting" passen.
Steffen Walter Sep 29, 2019:
Ja, und dazu ... ... hatte Cristina weiter unten schon einen britischen Link mit einer passenden Erklärung angegeben.
Annett Roessner (asker) Sep 29, 2019:
Steht 'self generation' eventuell für Selbstakquise?
Annett Roessner (asker) Sep 29, 2019:
Es geht um den Verkauf von Wasserspendern an Unternehmen durch Vertriebsmitarbeiter im Außendienst.
Steffen, ich glaube du liegst mit deinem Vorschalg richtig. Hast du irgend eine Idee, wie 'self generation' hier zu verstehen ist? Ich werde auf jeden Fall noch beim Kunden nachfragen.

Viele Grüße

Annett
Schtroumpf Sep 28, 2019:
Ein großer Heuhaufen, in dem wir die Nadel suchen! Was für ein Tätigkeitsbereich steckt denn überhaupt dahinter? Kann es um so etwas wie industrial partnership program oder innovation partnership programme gehen?
Steffen Walter Sep 27, 2019:
Intellectual Property Protection ... ... sounds a bit unlikely in this sales context, but my guess is as good as anyone else's. That said, Cristina's link seems to hit the mark re. "self-generation".
Self-Generation of leads by sales teams Self-Generation of leads by sales teams is dead!
Too many companies put un-realistic expectations on their sales team to self-generate leads and deliver sales targets based on this. Sales teams naturally and rightly gravitate to protecting, developing and getting more business from existing customers
http://www.ignite-lead-generation.co.uk/blogs.html
D. I. Verrelli Sep 27, 2019:
"Intellectual Property Protection"??? "Intellectual Property Protection/Trademark
[...] Even though the SEO business is considered one that is service oriented in nature, it is usually tricky to get copyright or IPP protection on some of the materials used [...].
There are however other areas where you might be able to apply for an IPP easily in the course of starting your SEO company and they are logo, slogan, media concepts as well as production materials. You will need to get an attorney to help you file for an IPP with the United States Patent and Trademark Office (USPTO)."

The more common abbreviation is simply "IP".
Nevertheless, the above context is similar to the context of the Asker's source text.
(In fact, with initialisms it is not uncommon to see misprints too.)

I'm not sure what "self generation" would mean in this case.
Maybe preparing the IP application oneself, instead of hiring a professional?
Maybe the IP to be claimed will comprise things that have been created ("generated") by oneself ("self")?

In German: "Schutz des geistigen Eigentums"
https://www.linguee.com/english-german/search?query=Intellec...
https://de.wikipedia.org/wiki/Geistiges_Eigentum
Steffen Walter Sep 27, 2019:
IPP ... ... könnte für "internal/-in-house prospecting program(me)" stehen.

Siehe z. B. https://blog.lemonadestand.org/outbound-sales-for-msps-manag...
"Pricing for any of our consulting and training programs varies, we’d love to provide a quote for you if you’re considering establishing an in-house prospecting program."

Ich würde aber auf jeden Fall beim Kunden nachfragen.

Proposed translations

1 hr

Independent Power Producer

IPP = Independent Power Producer (IPP) = Unabhängiger Stromerzeuger

* Independent Power Producers (IPPs)

p. 456 - Independent Power Producers (IPPs) may or may not be cogenerators
Source: Combined Heating, Cooling & Power Handbook: Technologies & Applications : an ...
https://books.google.at/books?id=hA129h8dc1AC&pg=PA456&lpg=P...

* Independent Power Producer (deutsch Unabhängiger Stromerzeuger)

Der deutsch-spanische Windkraftanlagen-Hersteller # # hat drei neue Aufträge zweier lokaler ***IPPs (Independent Power Producer/unabhängige Stromerzeuger)*** über die Lieferung von Windenergieanlagen mit 60 MW Gesamtleistung für drei Windparks in Griechenland gesichert.
https://www.windbranche.de/news/ticker/windenergie-siemens-g...

Als ***Independent Power Producer (deutsch Unabhängiger Stromerzeuger)***, kurz IPP, werden international in der Elektrizitätswirtschaft solche Betreiber von Kraftwerken und anderen Anlagen zur Stromerzeugung bezeichnet, die im Gegensatz zu „klassischen“ Stromversorgungsunternehmen (englisch public utility) nicht über ein eigenes Stromnetz verfügen, um die produzierte elektrische Energie („Strom“) zu übertragen und an Endverbraucher zu verteilen.
https://de.wikipedia.org/wiki/Independent_Power_Producer

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Note added at 1 hr (2019-09-27 11:21:45 GMT)
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bitte beim Kunden nachfragen !

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Note added at 4 hrs (2019-09-27 14:35:57 GMT)
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I P P = I n t e l l e c t u a l . P r o p e r t y . P r o t e c t i o n ... as suggested by Asker -- may be right

s e l f . g e n e r a t i o n = ? Self-Generation of leads by sales teams ?

Self-Generation of leads by sales teams is dead!
Too many companies put un-realistic expectations on their sales team to self-generate leads and deliver sales targets based on this. Sales teams naturally and rightly gravitate to protecting, developing and getting more business from existing customers
http://www.ignite-lead-generation.co.uk/blogs.html
Peer comment(s):

neutral Steffen Walter : Sehr unwahrscheinlich.
1 hr
wie schon sofort geschrieben: "bitte beim Kunden nachfragen !" . . . Schulungsunterlagen für Vertriebsmitarbeiter zur Neukundenakquise
Something went wrong...

Reference comments

4 days
Reference:

internet prospecting (and promotion/probing/presenting/...) / (process)

Further to the suggestion in the Discussion section [above] regarding "internal prospecting", another — similar — option related to generating sales leads is "internet prospecting".

It's not clear to me why that would be abbreviated as "IPP", rather than simply "IP" — unless to avoid confusion with "IP" meaning "intellectual property". Therefore "IPP" might stand for "internet prospecting and p____", although I haven't decided what the last word should be.

Examples of usage:

"Internet Prospecting
In my last article, I talked about the importance of creating an online presence. Specifically, the focus was on personal websites, which today have become even more important than a business card."
https://www.agentenews.com/practical-management/technology/i...

"Qualifications
[...]
· High level of competency with regard to internet, periodical and internal prospecting."
http://jobs.thomsonreuters.com/ShowJob/Id/290445/Account-Exe...

"Internet Prospecting Links"
http://www.hotelsalespro.com/Prospecting.htm

"As introduced in our Sales Productivity workshop, there are four-steps to uncovering new business opportunities:
· Telemarketing (Internet prospecting)
· Prospecting (Internet prospecting)
· The Initial Sales Call (the probing process)
· Presenting Solutions (the presentation process)"
http://www.masterconnection.com/technology-tips-for-prospect...

"The [Five] P's of Event Marketing include participation, product/brand experience, promotion, probing, and prospecting"
https://quizlet.com/87446332/serm-unit-28-event-marketing-fl...

~~~

From the latter two references, perhaps the missing word could be "presenting" or "probing" or "promotion"?
My impression is that promotion would be a more natural fit in connection with the internet.

"Requirements
[...]
Business development, prospecting and presentation skills."
https://www.gulftalent.com/saudi-arabia/jobs/technology-sale...

"Prospecting and Presenting
PROSPECTING PEOPLE YOU DON’T KNOW!"
http://www.teamrockinrobbins.com/pdf/prospecting-and-present...

"Account Manager Exam: PM & Organization Skills and Probing & Prospecting"
"Prospecting and probing. Develop an ICP (Ideal Customer Profile) plan for the company; [...]"
https://www.reddit.com/r/advertising/comments/bz9hu2/account...

"In this lesson, learn how today’s most successful agents are leveraging social media for promotion and prospecting as you discover how Facebook, Twitter, LinkedIn, and Instagram are the go-to channels for your social media strategy."
https://www.lynda.com/LinkedIn-tutorials/How-technology-has-...

As the last reference shows, the order of the words could be exchanged too.

~~~

Anther option for the second P is "process", as in "internet prospecting process".

"[...] developing tracking and reporting tools to manage the internet prospecting process and provide transparency of daily activities"
https://www.velvetjobs.com/resume/internet-sales-resume-samp...

~~~

Yet another alternative is that the first P word may be "periodical" (referring to newspapers and magazines), as in "internet and periodical prospecting".
However I didn't find an example of that usage.

~~~

Naturally the P word(s) might also go with "internal" instead of "internet".

--------------------------------------------------
Note added at 4 days (2019-10-01 11:24:38 GMT)
--------------------------------------------------

Steffen Walter's suggestions of "program"/"programme" and "in-house" are also perfectly valid.

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Note added at 4 days (2019-10-01 11:37:37 GMT)
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Two more options.

"Investment Prospecting Program (IPP)"
http://www.readabstracts.com/Science-and-technology/US-techn...

Maybe better:
"Chapter 18: In-Person Prospecting (IPP)
Nothing replaces being in the same room, face to face. –Peter Guber
An IPP call should only be used to supplement and compliment other forms of prospecting.
The Five-Step Hub-and-Spoke Technique
·Plan IPPs around preset appointments.
[...]"
https://jsilva.blog/2019/02/27/fanatical-prospecting-summary...

Referring to the same book chapter:
"Chapter 18
In–Person Prospecting
Book Editor(s): Jeb Blount"
"In‐person prospecting (IPP) is part of a balanced prospecting approach for outside sales reps. It works best for residential and B2B reps who work in a local territory and sell transactional to semicomplex products and services primarily to small and medium‐sized businesses where it is easy to walk in without bumping into a wall of security."
https://onlinelibrary.wiley.com/doi/10.1002/9781119176305.ch...
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