ya que "pull" y push" son estrategias de marketing


need for parts and finished goods. External demand is established by customers outside
the firm and internal demand is created by succeeding operations as parts and components
are needed to assemble products. Pull through production is customer driven which means
that the next operation is an internal customer. Products or parts are produced as needed
but not in anticipation of future use.

For, many years, manufacturers used push through production that focused on
high efficiency by forcing large volumes of inventory through production based on
anticipated demand. High-volume production, long-runs and minimal variations in products
were strategies used to increase efficiencies and cost-effectiveness of operations.
However, over the past decade new modes of thinking have filtered into the apparel
industry. Changing customer demand has forced some firms to change their paradigms and
develop new strategies and philosophies for doing business. This has created a need for
new approaches and new measures of performance. The primary focus in this chapter is on
the systems and processes required to convert materials into apparel and how the
components of processes (people, materials, methods, machines, environment) can
become a constraint on the system.


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Note added at 13 mins (2004-06-30 11:45:53 GMT)
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