Dec 27, 2019 15:56
4 yrs ago
7 viewers *
English term
martech
GBK
English to Chinese
Marketing
Advertising / Public Relations
Definition from
technopedia.com:
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.
Example sentences:
By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. (ClickRain)
Martech is a marketing enabler that should be used with caution and care. (ConstructDigital)
But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" (MartechAllience)
Proposed translations
(Chinese)
| 5 | 营销技术 |
Justine Zhen Zhong
|
| 4 | 智慧营销 |
Wanglin (Maelys) Lin
|
Change log
Dec 27, 2019 15:42: changed "Kudoz queue" from "In queue" to "Public"
Dec 27, 2019 15:47: Andrea Capuselli changed "Vetting" from "Needs Vetting" to "Vet OK"
Dec 27, 2019 15:56: changed "Stage" from "Preparation" to "Submission"
Dec 30, 2019 16:56: changed "Stage" from "Submission" to "Selection"
Feb 11, 2020 07:54:
Feb 11, 2020 08:54:
Feb 27, 2020 20:54:
Proposed translations
38 days
Justine Zhen Zhong
United States
United States
United States
En-Cn bilateral translator&interpreter
Native in: Chinese (Variants: Mandarin, Cantonese)
Works in: English to Chinese, Chinese to English
营销技术
得益于广告技术（AdTech）这些年的发展和技术手段的进一步成熟以及数据的开放共通，越来越多的企业开始借助技术和数据手段（比如人工智能）去解决以往单纯的广告投放无法解决的营销难题。营销技术（Marketing Technology，简称 MarTech）也由此走进了更多营销人的视野。
https://socialbeta.com/t/china-martech-landscape-2018
生造词，即Marketing 和Technology的融合, 特指利用技术手段实现营销目的的手段和工具。
https://socialbeta.com/t/china-martech-landscape-2018
生造词，即Marketing 和Technology的融合, 特指利用技术手段实现营销目的的手段和工具。
Definition from
2019 MarTech Whitepapers:
即Marketing 和Technology的融合, 特指利用技术手段实现营销目的的手段和工具。
Example sentences:
得益于广告技术（AdTech）这些年的发展和技术手段的进一步成熟以及数据的开放共通，越来越多的企业开始借助技术和数据手段（比如人工智能）去解决以往单纯的广告投放无法解决的营销难题。营销技术（Marketing Technology，简称 MarTech）也由此走进了更多营销人的视野。 (SocialBeta)
45 days
Wanglin (Maelys) Lin
China
China
China
EN/FR-ZH, beauty, travel, game & finance
Native in: Chinese (Variants: Simplified, Mandarin) 
Works in: English to Chinese, French to Chinese, Chinese
智慧营销
Definition from
百度百科:
MarTech，概念创始人为Scott Brinker，可以帮助企业通过依靠技术和数据配置营销资源，优化企业的营销策略，实现营销活动的全链路的自动化，帮助企业以营销来驱动运营，优化用户管理，制定营销策略，是一种智慧营销概念。
Example sentences:
MarTech = 传说中的“智慧营销”。MarTech 概念的创始人是 ScottBrinker ，MarTech 即一种智慧营销概念。 (SENSORS Data 神策数据)
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