Glossary entry (derived from question below)
English term or phrase:
rebranding
French translation:
refonte de marque
Added to glossary by
NikkoTh
Aug 5, 2019 15:04
4 yrs ago
2 viewers *
English term
rebranding
English to French
Other
Computers: Software
What is a Microsoft account?
A Microsoft account is a rebranding of any of previous accounts for Microsoft products.
As such, if you have ever used services like Hotmail, Outlook.com, Skype, or devices like Xbox game consoles or Windows smartphones, then you are sure to have a Microsoft account already.
By rebranding and combining all these different accounts, Microsoft allows for complete integration of all their services into a single online account.
This means that you can use it to get access to everything connected to the Microsoft ecosystem.
For more help on how to create a Microsoft account and why you should do it, read this article:
https://www.digitalcitizen.life/what-is-microsoft-account.
Je pencherais pour "version actualisée". Avez-vous d'autres idées ?
Merci d'avance
A Microsoft account is a rebranding of any of previous accounts for Microsoft products.
As such, if you have ever used services like Hotmail, Outlook.com, Skype, or devices like Xbox game consoles or Windows smartphones, then you are sure to have a Microsoft account already.
By rebranding and combining all these different accounts, Microsoft allows for complete integration of all their services into a single online account.
This means that you can use it to get access to everything connected to the Microsoft ecosystem.
For more help on how to create a Microsoft account and why you should do it, read this article:
https://www.digitalcitizen.life/what-is-microsoft-account.
Je pencherais pour "version actualisée". Avez-vous d'autres idées ?
Merci d'avance
Proposed translations
(French)
| 4 | refonte de marque |
Antoine Brunel
|
| 4 -1 | changer l'image (d'un compte) |
Francois Boye
|
References
| Un autre exemple |
Platary (X)
|
Proposed translations
2 days 2 hrs
Antoine Brunel
Spain
Spain
Native in French
Works in field
Spain
Medical, IT, Philosophy, Poetry & Beauty
Native in: French (Variants: Belgian, Standard-France, Canadian) 
Works in: English to French, Spanish to French
Related KudoZ points
:
4
Selected
refonte de marque
Le terme rebranding est couramment utilisé en marketing en français. Il est néanmoins possible d'utiliser le terme refonte, ou refonte de marque.
Example sentence:
Microsoft Live Search rebranding rumors persist
Les rumeurs de refonte de la marque Microsoft Live Search persistent
4 KudoZ points awarded for this answer.
-1
11 hrs
Francois Boye
United States
United States
Native in French
United States
An economic geek with social skills
Native in: French
Works in: English to French, French to English, Spanish to English, and 1 more.
Related KudoZ points
:
4
changer l'image (d'un compte)
https://www.commentcamarche.net/faq/27772-changer-l-image-d-...
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Note added at 11 hrs (2019-08-06 02:34:47 GMT)
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Addendum: L'image (d'un compte) sur internet
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Note added at 22 hrs (2019-08-06 13:25:29 GMT)
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https://everyonesocial.com/blog/7-steps-to-effectively-rebra...
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Note added at 11 hrs (2019-08-06 02:34:47 GMT)
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Addendum: L'image (d'un compte) sur internet
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Note added at 22 hrs (2019-08-06 13:25:29 GMT)
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https://everyonesocial.com/blog/7-steps-to-effectively-rebra...
Peer comment(s):
| disagree |
Daryo
: a "brand" is a kind of "image" presented by the owner of a service/product , but your reference is about something else. a literal image associated with an user account - a completely different story!
6 hrs
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It is about casting aside outdated and failed aspects of your business and dramatically rethinking how to position your products and services within a marketplace. As social media becomes an increasingly integrated – and integral – aspect of a business’s
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Reference comments
18 hrs
Reference:
Un autre exemple
L'article illustre le cas avec un autre partenaire. L'original en anglais utilise bien le terme de "rebrand", ce qui semble en effet difficile à traduire autrement que par "apposer sa marque" ou "rebaptiser". Facile d'expliquer ce que le terme peut signifier, cela n'échappe à personne, autre chose que de proposer une vraie solution...
Peer comments on this reference comment:
| agree |
Daryo
: "rebaptiser" - c'est exactement de quoi il s'agit!
5 mins
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Discussion
What else could it mean????? Why on earth would suddenly "branding" become a synonym for "product development"???
If the "brand" of your email was "Hotmail" now it's "Microsoft"
If the "brand" of your messenger service was "Skype" now it's "Microsoft"
etc etc
the "rebranding" is nothing more than a change of label/name - NOTHING to do with changing the product itself - all these products might stay the same or change but that's NOT the "rebranding" part.