airshadow(tm)

Greek translation: airshadow(tm)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	airshadow(tm)
Greek translation:	airshadow(tm)
Entered by:	Assimina Vavoula

07:48 Jun 12, 2007

English to Greek translations [PRO]
Cosmetics, Beauty

English term or phrase: airshadow(tm)

A light spray of an opalescent color over your foundation color or airshadow(tm), is certain to make heads turn.

Μήπως αναφέρεται σε μακιγιάζ με αερογράφο;;; Αλλά τι εννοεί η συγκεκριμένη λέξη;;;

Assimina Vavoula KudoZ activity Questions: 4781 (none open) (134 closed without grading) Answers: 1621 Greece
Local time: 07:05

...

Explanation:
(tm) trademark δε μεταφράζεται.

Selected response from:

Costas Zannis
Local time: 07:05

Grading comment

ΟΚ. Ευχαριστώ και καλό μεσημέρι.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +5

...

Costas Zannis

5 +3

...

Ioanna Karamanou

Discussion entries: 2

Answers

3 mins confidence:

peer agreement (net): +5

...

Explanation:
(tm) trademark δε μεταφράζεται.

Costas Zannis
Local time: 07:05
Native speaker of:

Greek
PRO pts in category: 20

Grading comment

ΟΚ. Ευχαριστώ και καλό μεσημέρι.

43 mins confidence:

peer agreement (net): +3

...

Explanation:
Βεβαίως και δεν μεταφράζεται, αλλά για να απαντήσω στο ερώτημα σου περί του τι σημαίνει, know that trademarks generally are or should never be self-evident as to the nature of the product because then they would be considered "descriptive" (of the product) and thus can not be protected. So, the term might be suggestive of "shadow as light as air" (or whatever else the marketing team thought when they created it) but it doesn't mean anything specific - it's a brand name.

Oh, and on a side note, they are using it wrong - you might want to let your client know that. (Using a trademark as a noun sets it up for genericide and is a big no-no. Trademarks should never be used as nouns). It should be airshadow(tm) XXX (whatever the product is, e.g. foundation).

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Note added at 51 mins (2007-06-12 08:39:53 GMT)
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You probably should ask them what it is as the correct translation would be something along the lines of: ...πάνω από την βάση ή την πούδρα (π.χ.) airshadow(tm)...

Ioanna Karamanou
United States
Local time: 00:05
Works in field
Native speaker of:

English,

Greek
PRO pts in category: 8

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