opaque rate

Japanese translation: 予約後ホテル名が明らかになる料金制度

18:39 Oct 16, 2010
English to Japanese translations [PRO]
Marketing - Tourism & Travel
English term or phrase: opaque rate
It's used in the context of Internet marketing for hotel room reservation.
anothermorning
Japan
Local time: 08:36
Japanese translation:予約後ホテル名が明らかになる料金制度
Explanation:
予約後(支払い後)にホテル名が明らかになる料金制度

--- The definition is rather long, but this is the meaning of "opaque rate" according to the websites I've visited:

http://www.travelmole.com/stories/1116251.php
The biggest increase for Internet bookings was the almost 9% increase among opaque distribution channels reservation sources that reveal the identity of the booked hotel only after a reservation has been placed.
http://www.xotels.com/en/revenue-management/revenue-manageme...
We hear a lot of talk about Opaque Pricing and Opaque Travel Websites, but what is it really? It is in short a non-transparent value offer. What??? This needs to be explained in a bit more detail, right?

A non-transparent value offer, or pricing opacity, basically means that you can’t see the brand of the product type you are buying. It allows hotels to offer discounts, varying with great range from their public prices, without affecting their price positioning.

Wikipedia defines Opaque Inventory as follows: a term used to describe the market of selling unsold travel inventory at a discounted price (click here for more).

It is called ‘opaque’ because the supplier, in this case the hotel, remains hidden until after the reservations (purchase) is complete.

It allows hotels to reach more prices conscious consumers apart from their direct target markets. This type of hotel guest is less concerned with the specifics of the hotels facilities and services. Instead he is driven mainly by price.




Selected response from:

Joyce A
Thailand
Local time: 06:36
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4料金の不透明さ
Soonthon LUPKITARO(Ph.D.)
3 +1予約後ホテル名が明らかになる料金制度
Joyce A
3変動性料金
Yasutomo Kanazawa
1不確定業者のレート
cinefil


  

Answers


5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
料金の不透明さ


Explanation:
See: http://www.yumotokan.co.jp/kansyu01/seiwa16_02.html

Soonthon LUPKITARO(Ph.D.)
Thailand
Local time: 06:36
Works in field
Native speaker of: Thai
Notes to answerer
Asker: Thank you so much for your help, Soonthon.

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8 hrs   confidence: Answerer confidence 1/5Answerer confidence 1/5
不確定業者のレート


Explanation:
http://www.jp.cosmohotel.com.hk/best_rate_guarantee.html
http://www.starwoodhotels.com/bestrate/terms.html
http://www.starwoodhotels.com/lemeridien/support/faq/faq_det...


cinefil
Japan
Local time: 08:36
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 39
Notes to answerer
Asker: Thank you so much, cinefil.

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9 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
変動性料金


Explanation:
前後の文章がないので何とも言えませんが、オンシーズン、オフシーズンや予約状況によって変わる変動性料金のことではないでしょうか。

http://www.astonhotels.co.jp/oahu/waikikisunset/rate/
http://hawaii-road.com/news/20080930.html

Yasutomo Kanazawa
Japan
Local time: 08:36
Works in field
Native speaker of: Native in JapaneseJapanese
PRO pts in category: 46
Notes to answerer
Asker: Thank you for your help, Yasutomo. It gave me some light.

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10 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
予約後ホテル名が明らかになる料金制度


Explanation:
予約後(支払い後)にホテル名が明らかになる料金制度

--- The definition is rather long, but this is the meaning of "opaque rate" according to the websites I've visited:

http://www.travelmole.com/stories/1116251.php
The biggest increase for Internet bookings was the almost 9% increase among opaque distribution channels reservation sources that reveal the identity of the booked hotel only after a reservation has been placed.
http://www.xotels.com/en/revenue-management/revenue-manageme...
We hear a lot of talk about Opaque Pricing and Opaque Travel Websites, but what is it really? It is in short a non-transparent value offer. What??? This needs to be explained in a bit more detail, right?

A non-transparent value offer, or pricing opacity, basically means that you can’t see the brand of the product type you are buying. It allows hotels to offer discounts, varying with great range from their public prices, without affecting their price positioning.

Wikipedia defines Opaque Inventory as follows: a term used to describe the market of selling unsold travel inventory at a discounted price (click here for more).

It is called ‘opaque’ because the supplier, in this case the hotel, remains hidden until after the reservations (purchase) is complete.

It allows hotels to reach more prices conscious consumers apart from their direct target markets. This type of hotel guest is less concerned with the specifics of the hotels facilities and services. Instead he is driven mainly by price.






Joyce A
Thailand
Local time: 06:36
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
Notes to answerer
Asker: Joyce, great links. Thank you so much. I think this is it.


Peer comments on this answer (and responses from the answerer)
agree  Minoru Kuwahara: i think i'm learning something new, thanks. -
1 day 18 hrs
  -> Thank you very much, mulberryvalley! :-)
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