Often called Autoresponders [в нашем случае “бот(ы)”], new leads are automatically enrolled into a drip marketing campaign with messaging relevant to the call-to-action from which the lead came. This is also known as lead nurturing.
https://en.wikipedia.org/wiki/Drip_marketing

Lead nurturing is the process of continuously contacting the potential buyer to update information and to improve the knowledge of the customer throughout the buying process. All lead information tends to change or become obsolete as time passes. To keep the information up to date, the Lead Manage r[в нашем случае “бот(ы)”] needs to continuously contact the leads' contact to update the information, to deepen the information in a are often grouped into segments to the level of qualification present within an organization.[6]
Lead nurturing Process is the set of actions that the marketing team makes in order to nurture the leads. They can be both manual or automatic.
https://en.wikipedia.org/wiki/Lead_generation

Примеры:
ЧАТ-БОТ – ЛИДОГЕНЕРАТОР
Основная цель – собрать подогретую аудиторию в одном канале и конвертировать ее в покупателя.
https://seoquick.ru/chatbots-for-business/#chapter45133

Чат бот для лидогенерации
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Note added at 2 hrs (2020-05-25 20:50:29 GMT)
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бот–лидогенЕратор. Сорри.