Dec 4, 2020 00:55
3 yrs ago
37 viewers *
English term
door opener
GBK
English to Russian
Marketing
Marketing / Market Research
Definition from
MBA Skool:
A door opener is something – a contact or a piece of information or anything of that sort that will help sales people gain access to the decision maker in the opportunity.This is termed door opener as it gives you a chance to open the door to the opportunity of accessing the decision maker.
Example sentences:
The Door Opener worked brilliantly. Overnight my sales cycles accelerated. I went from trying to convince my customers why they shouldn't do a pilot project to giving them something they wanted (Sticky Branding)
All the tactics in your arsenal of marketing – from direct mail, phone calls, emails, brochures, white papers, presentations at trade shows, You Tube videos and even the new social media tools – need to use the "door opener" strategies to find the busy decision makers you are looking for these days. (Developing Your B2B Sales Skills)
That's when she got creative and used food to sell. She decided that donuts and coffee would be a great door opener. Her prospect was a plant foreman. She arrived at the plant at 7 a.m., which was just a few minutes after her prospect arrived. (All Business)
Proposed translations
(Russian)
3 +2 | ключ к клиенту | Lilia Festa Zaripova |
4 | причина для встречи | Valentina Shutova |
Change log
Nov 30, 2020 19:02: changed "Kudoz queue" from "In queue" to "Public"
Dec 4, 2020 00:55: changed "Stage" from "Preparation" to "Submission"
Dec 7, 2020 01:57: changed "Stage" from "Submission" to "Selection"
Dec 14, 2020 01:54:
Jan 3, 2021 01:56:
Feb 2, 2021 01:55:
Feb 2, 2021 02:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
7 hrs
Selected
ключ к клиенту
Definition from
own experience or research:
по-моему мнению здесь подойдет выражение "ключ к клиенту" или "ключ к сердцу клиента", выражение говорит само за себя
Example sentences:
"Типология личности или как подобрать ключи к клиенту" (naumtrening.com - тренер-конс�)
"Как подобрать ключ к сердцу клиента и завоевать его доверие" (Callibri - сервис прокачка)
"Типология клиентов: как найти ключ к закрытому «сейфу»" (Dlearning - тренинговый це�)
4 KudoZ points awarded for this answer.
4 days
причина для встречи
Серьезная открывалка для дверей не обязательно сразу является ключом к сердцу клиента, но может дать возможность сделать предложение.
Definition from
zen.yandex.ru:
Назначение встреч в продажах: 21 лучшая лучшими практическая идея для получения результатов при назначении встреч.<br /><br />Не стоит только предлагать и рассказывать потенциальному клиенту, как ваш продукт или услуга могут быть им полезны, лучше расскажите почему они должны согласиться на встречу.
Example sentences:
Door opener - an inexpensive gift or premium offered to a prospect by a door-to-door salesperson in order to enter the house and present a sales pitch. (Merriam-webster)
7 архетипических собраний - информационная встреча, дискуссионная встреча, встреча для принятия решения, встреча для решения проблем, инновационная встреча, встреча-продажа, встреча ради встречи. (Wikireadings)
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