Sep 1, 2020 11:05
3 yrs ago
19 viewers *
English term
Argentina
Multilingual Experts
Native in: English (Variants: US, Canadian, UK) 
Works in: English, Spanish to English, English to Spanish, and 12 more.
"value play"
English to Spanish
Bus/Financial
Advertising / Public Relations
Let’s explore the implications of that definition of value play. That means that someone who is paying top dollar for the best combination of quality and service that exist and the person who is opting for the lowest priced, poorest combination of quality and service will, both, feel that they’re getting good value.
What does that mean for us as sellers? It means that we have to define value differently for the market segments we serve. We need to use language like “If you value quality, dependability and service, this option provides the best solution for you. If, however, you’re simply looking for something to fill an immediate need, this alternative offers reasonable quality at an affordable price.”
What does that mean for us as sellers? It means that we have to define value differently for the market segments we serve. We need to use language like “If you value quality, dependability and service, this option provides the best solution for you. If, however, you’re simply looking for something to fill an immediate need, this alternative offers reasonable quality at an affordable price.”
Proposed translations
(Spanish)
| 4 +3 | propuesta de valor |
patinba
|
| 4 | juego de valor / valor flexible |
Oliver Romero
|
| 3 | valor seguro |
Sara Fairen
|
Proposed translations
+3
1 hr
English term (edited):
value play
Selected
propuesta de valor
Sounds a bit like "value proposal" to me.
La propuesta de valor es la expresión concreta del conjunto de beneficios que recibirán los clientes a los que se dirige como consecuencia de hacer negocio con quien la propone. A cambio de esos productos y servicios ofrecidos, la empresa obtiene de sus clientes, en la mayoría de los casos, una remuneración.
¿Qué es la propuesta de valor? - Marketing Estratégico
La propuesta de valor es la expresión concreta del conjunto de beneficios que recibirán los clientes a los que se dirige como consecuencia de hacer negocio con quien la propone. A cambio de esos productos y servicios ofrecidos, la empresa obtiene de sus clientes, en la mayoría de los casos, una remuneración.
¿Qué es la propuesta de valor? - Marketing Estratégico
4 KudoZ points awarded for this answer.
Comment: "Selected automatically based on peer agreement."
49 mins
Oliver Romero
Spain
Spain
Native in Spanish
Spain
words in motion
Native in: Spanish (Variant: Standard-Spain) 
Works in: English to Spanish
juego de valor / valor flexible
Creo que la traducción literal puede servir al ir acompañada de explicaciones. Propongo "valor flexible" como alternativa no literal.
1 hr
valor seguro
I think "valor seguro" is a possibility in this particular context - it can be used to sell something that is good value for money, in some cases because its price is high but so is its quality, in other cases because both are low.
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