Jun 2, 2018 19:52
5 yrs ago
44 viewers *
English term

the new normal

English to Spanish Marketing Marketing / Market Research Digital Marketing
Hola a todos:

La traducción es sobre una encuesta para evaluar la implementación del marketing digital en empresas farmacéuticas y dice lo siguiente:


Are you interested in knowing how your competitors in life sciences are taking advantage of digital opportunities in The New Normal?

Alguna sugerencia que suene natural en LA spanish? Se me ocurre "la nueva normalidad" pero realmente no me convence.

Gracias!

Proposed translations

+2
5 hrs
Selected

La nueva normalidad o el nuevo concepto de normal.

La nueva normalidad o el nuevo concepto de normal.
Peer comment(s):

agree Beatriz Ramírez de Haro : La nueva normalidad https://gaceta.es/opinion/nueva-normalidad-02082016-2036-201...
9 hrs
agree Sara Fairen : O simplemente "el nuevo normal"
15 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Gracias por tu ayuda, Marcela!"
+3
2 hrs

el nuevo paradigma

Concuerdo con el planteamiento de Jairo en referencias.
En cuanto a la traducción, la idea de "nuevo paradigma" se utiliza en marketing con un sentido equivalente al original.
Peer comment(s):

agree Juan Gil
13 hrs
Gracias, Juan!
agree Robert Forstag
16 hrs
Thanks, Robert!
agree Mónica Algazi
1 day 3 hrs
Muchas gracias, Mónica!
Something went wrong...
9 hrs

el nuevo estándar / el nuevo cánon

Un par de opciones adicionales.

Saludos cordiales.
Something went wrong...
1 day 15 hrs

(a tenor de) los nuevos tiempos


Otras opciones:
"... en el contexto actual?"
"... en la nueva realidad?"
"... en/con los nuevos tiempos que corren?"

Espero que sea de ayuda.

Saludos.
Something went wrong...

Reference comments

36 mins
Reference:

Creo que es simplemente, la nueva situación, el nuevo panorama

"La nueva normalidad" no me parece apropiado

Al parecer el término es muy usual en el campo de las ciencias de la vida.
Why Complex Innovation Is the New Normal

Complexity has become “the new normal” for industrial sectors as diverse as life sciences and oil drilling, Rutgers University Professor Deborah Dougherty told a May planning meeting for a proposed multi-institution research center with CIMS the lead site. Dougherty suggested several possible research areas for the Open Innovation Management Network, which would be dedicated to advancing the management of technology and innovation. Managing complex innovation would be one research area for the important reasons she details below:

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Note added at 37 mins (2018-06-02 20:29:56 GMT)
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https://cims.ncsu.edu/cims_newsletter/fall-2010/why-complext...

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Note added at 39 mins (2018-06-02 20:31:41 GMT)
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Lessons learned for the future of the life
sciences industry
Both Maderis and Bonde view what feels like
instability in the life science business as the
new normal. Rather than the old model of
starting small and growing, companies now
tend to build, sell and start over.

http://califesciences.org/wp-content/uploads/2012/10/1336079...
Peer comments on this reference comment:

agree Ester Vidal
1 day 17 hrs
Something went wrong...
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