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create trial for

English translation: persuade customers to try

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:create trial for
Selected answer:persuade customers to try
Entered by: Jack Doughty

08:37 Jun 25, 2006
English language (monolingual) [PRO]
Marketing - Marketing / Market Research / market study
English term or phrase: create trial for
"What these brands have in common is that they managed to leverage their heritage to create trial for themselves with consumers looking for new and unique experiences."

...in an analysis of the beverage market, where small import brands have been outpacing large domestic brands.

I'm totally unfamiliar with this use of "trial". Anyone care to enlighten me?

Many thanks,
Endre
Endre Both
Germany
Local time: 21:17
persuade customers to try them
Explanation:
My condolences on having this awful stuff to translate.
What I think it means is that these brands can build on their past reputation to persuade customers to try their new products.
Selected response from:

Jack Doughty
United Kingdom
Local time: 20:17
Grading comment
Many thanks, juvera and Jack!
4 KudoZ points were awarded for this answer



SUMMARY OF ALL EXPLANATIONS PROVIDED
4 +3test the market
juvera
2 +4persuade customers to try them
Jack Doughty


  

Answers


5 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +4
persuade customers to try them


Explanation:
My condolences on having this awful stuff to translate.
What I think it means is that these brands can build on their past reputation to persuade customers to try their new products.

Jack Doughty
United Kingdom
Local time: 20:17
Native speaker of: English
PRO pts in category: 72
Grading comment
Many thanks, juvera and Jack!

Peer comments on this answer (and responses from the answerer)
agree  Suzan Hamer: My condolences also; why can't people write in simple English? (Oh yeah, then we editors would be out of work.) Both Juvera's and Jack's answers are good.
2 hrs
  -> Thank you.
agree  NancyLynn: with Suzan too
4 hrs
  -> Thank you.
agree  Sonia Soros
5 hrs
  -> Thank you.
agree  Alfa Trans (X)
2 days 5 hrs
  -> Thank you.
Login to enter a peer comment (or grade)

35 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
test the market


Explanation:
...in simple words.
Use their heritage/the advantage given by their heritage
to test the market where customers are looking for new and unique experiences.


juvera
Local time: 20:17
Works in field
Native speaker of: Native in HungarianHungarian

Peer comments on this answer (and responses from the answerer)
agree  Suzan Hamer: With both Juvera and Jack, as I said above.
2 hrs
agree  NancyLynn: with Suzan too
3 hrs
agree  Sonia Soros
4 hrs
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