Glossary entry (derived from question below)
German term or phrase:
Interessenten-Kontakt-Programm (IKP)
English translation:
prospecting program(me)
German term
IKP
Here's the sentence: It's from a list of duties to be performed by an agency that will created advertising campaigns.
"Entwicklung und Umsetzung von Direkt-Marketing- und Customer-Relationship-Maßnahmen in Text und Layout im Rahmen des IKP- und KKP-Prozesses."
3 +1 | prospecting program(me) | Steffen Walter |
Interessenten-Kontakt-Programm | Simon Willmott |
May 28, 2019 16:35: Steffen Walter changed "Edited KOG entry" from "<a href="/profile/1722712">Dr. Andrew Hudson's</a> old entry - "IKP"" to ""prospecting program(me)""
Sep 27, 2019 11:20: Steffen Walter changed "Field" from "Law/Patents" to "Bus/Financial"
Proposed translations
prospecting program(me)
https://www.smartcompany.com.au/marketing/sales/would-you-li...
https://quantumdigital.com/#!/enterprise-agency-solutions/ma...
"An automated local prospecting program is ideal for marketing directors of organizations relying on local awareness for business growth."
https://mvsmailers.com/whats-new
"Keeping you and your employees on a continuous planning schedule, will reap greater rewards toward the success of a prospecting program. The world of direct marketing and mail has changed dramatically since 2007, adding more meaning to “only the strong survive.”
agree |
Michael Confais (X)
11 hrs
|
Reference comments
Interessenten-Kontakt-Programm
IKP = Interessenten-Kontakt-Programm
Hopefully this will help you find a suitable translation.
Both terms can be found if you search in the links below.
https://printarchiv.absatzwirtschaft.de/content/_p=1004692&an=119513042
https://www.marketing-boerse.de/fachartikel/details/kundenbindungsprogramme/15374
agree |
Steffen Walter
8 hrs
|
agree |
A. & S. Witte
2 days 14 hrs
|
Discussion
I found:
IKP =Interessenten-Kontakt-Programm
KKP = Kunden-Kontakt-Programm
http://tinyurl.com/y3q82y7q