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Um- und Querdenker
Messe anders - gesamthafter und nachhaltiger - denken
Feb 26, 2020 08:55
4 yrs ago
32 viewers *
German term

Dreh- und Angelpunkt dieser Bewegung

German to English Marketing Marketing / Market Research
Aber Energie zu sparen reicht heute nicht mehr. Heute bauen wir unsere

Zukunft neu. Und die XX Messe wird Dreh- und Angelpunkt dieser Bewegung,

dieses Umdenkens.

the hub / focal point of this movement?
Proposed translations (English)
4 focus of this movement
4 +2 epicentre of this movement
4 +2 at the heart of this movement
3 +2 is where it all comes together
4 pivotal for this movement
4 -2 ground zero of this movement

Proposed translations

29 mins
Selected

focus of this movement

...would be a more 'focused' term ...

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Note added at 32 mins (2020-02-26 09:27:16 GMT)
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Martina's own "focal point' would be a very good fit too...
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "vielen Dank!"
+2
9 mins

epicentre of this movement

See examples below.
Example sentence:

Our event is the epicenter for innovation, emerging trends, insights, and education in North America.

Great Yarmouth is the epicentre of the clean energy revolution.

Reference:

https://ampacfinechemicals.com/events/informex-2018/

https://www.edp24.co.uk/features/great-yarmouth-is-great-rachel-moore-opinion-1-6039230

Peer comment(s):
agree philgoddard : There are lots of possibilities, but you were first.
5 hrs
agree Michele Fauble
8 hrs
Something went wrong...
+2
31 mins

at the heart of this movement

Probably best to stick to one term in English. Alternatively: lynchpin
Peer comment(s):
agree Kartik Isaac
37 mins
agree Steffen Walter
5 hrs
Something went wrong...
+2
2 hrs

is where it all comes together

Another option.
Peer comment(s):
agree Steffen Walter : is where it (will) all start(s) from :-) (note the "wird") / True.
3 hrs
Hi Steffen, in this case, it's a definite statement, the 'will' is not necessary (the future is now)
agree Kartik Isaac
4 hrs
Gotcha
Something went wrong...
-2
2 hrs

ground zero of this movement

Not just the usual suspects, please. We need something here that sounds as vivid as the German expression.



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Note added at 2 hrs (2020-02-26 11:41:41 GMT)
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Example sentence:
"Ground zero of this movement—the old pop music—was New York City, ..." https://books.google.com/books?id=82Tdf-s1C-kC&pg=PA146&lpg=...
Peer comment(s):
disagree Ramey Rieger (X) : So you want the trade fair to be associated with 9/11??? Well, it's certainly vivid!
9 mins
I was in Manhattan when those planes hit the towers..Still, that term has many other connotations besides 9/11
disagree Steffen Walter : A moot argument, Michael. This term can have as many other connotations as you like as long as it first evokes 9/11.
3 hrs
Not buying that at all. I am hardly the only one to use this in a marketing context.
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4 days

pivotal for this movement

It's simpler and more to the point than all the other suggestions.
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