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Tagebaulöcher
e.h.
Nov 20, 2008 16:37
15 yrs ago
1 viewer *
German term

Breitenvertrieb

German to English Marketing Retail Sales & marketing
Context:
Orientierung nach Vertriebskanälen, wie zum Beispieel Breitenvertrieb, Fachvertrieb, OEMs, Endkunden oder Distributoren

Breitenvertrieb seems a rather unusual term, missing from all dictionaries I've checked, although there are over 100 Ghits.
Proposed translations (English)
2 general sales
3 +1 mass distribution
3 General Distribution
2 bulk business

Discussion

David Williams (asker) Nov 20, 2008:
Primarily B2B automation solutions and electical engineering products.
David Heitler Nov 20, 2008:
the broader market ?? what kind of product/products are we talking about here?
Jonathan MacKerron Nov 20, 2008:
broad marketing approach ???
GeorginaW (X) Nov 20, 2008:
Breitenvertrieb What kind of retail is it?

Proposed translations

24 mins
Selected

general sales

I cannot vouch for the authenticity of this proposed translation; the example sentences below came from the English and German versions of the same website.

These two other (purely German) links illustrate a couple of interesting collocations, firstly with "klassisch" and secondly with "horizontal". These might at least help you to look in the right general direction.

Neben dem *klassischen Breitenvertrieb* beliefern wir große namhafte Kunden und gelten als verlässlicher OEM Lieferant. ...

http://www.eg-electronic.de/index.php?id=52


Hierbei wird schnell deutlich ob der Ertragshebel mehr im *horizontalen Breitenvertrieb* oder in vertikalen Nischenbereichen liegt. ...

http://www.riba.eu/de/consulting/vertriebsberatung/vertriebs...
Example sentence:

Projektziel: Neuausrichtung des Vertriebs bei der Bearbeitung des *Breitenvertriebs* mit dem Ziel der Gewinnung von Handwerkern, Endkunden und Multiplikatoren

Project Goal: New alignment of sales in the processing of *general sales* with the aim of acquiring craftsmen, end customers and multipliers

Reference:

http://www.ccm-solutions.de/de/bau.html

http://www.ccm-solutions.de/en/construction.html

Something went wrong...
4 KudoZ points awarded for this answer. Comment: "This does indeed seem to come the closest to what the author meant here."
+1
21 mins

mass distribution

a familiar term that does not specify the distribution channel

--------------------------------------------------
Note added at 27 mins (2008-11-20 17:04:20 GMT)
--------------------------------------------------

www.tinyurl.com/65e7vc
Peer comment(s):
agree Harald Moelzer (medical-translator)
4 days
Dankeschön, Harald!
Something went wrong...
38 mins

bulk business

Hamblock/Wessels: Breitengeschäft = bulk/core business, main lines
Something went wrong...
11 hrs

General Distribution

"Breiten" can imply general, while mass could also be a good choice. Also "General" as opposed to "Fach" (Speciality).
Something went wrong...
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