English: Big Blue

Инструменты Босх - синего цвета.
См.

Bosch Power Tools look different than other power tools. It's a difference that goes beyond the distinctive blue paint scheme.

Это своеобразный лозунг фирмы (онипроизводят не только строительные инструменты)

These machines are more streamlined, more contoured, more visually appealing than other tools. Of course, we realize that you don't buy tools for aesthetics; it's what's under the hood that matters most. But impressive looks are the by-product of a very thoughtful design process.