Italian to English Bus/Financial Investment / Securities transfer of a business

In an advice on how to avoid (for tax reasons) a

‘CONFERIMENTO di un ramo di azienda’ by an srl to a new company in exchange for ‘partecipazioni’ in the said new company

being classed instead as

‘un unico atto di cessione di ramo di azienda’

in considering the need for different words for ‘conferimento’ and ‘concessione’, it occurs to me that the conferimento is, rather than being a transfer or assignment (as appears in glossary already) in fact a contribution, given that a shareholding is being received in exchange. We have conferimento down as contribution in one glossary entry already, but in these particular circumstances would like your view as to whether it’s right here. (I also have the conferente & the conferitario to name – this is just to complete the picture for this entry, I am not angling at extra help!).