Jun 27, 2017 07:38
6 yrs ago
1 viewer *
Portuguese term

que os universos on e off-line

Portuguese to English Marketing Marketing / Market Research e-commerce terminology
Another term from the same text, any ideas please?

A nova operação foi planejada em linha com o conceito da omnicanalidade, o que significa que os universos on e off-line estarão totalmente integrados

Discussion

Douglas Bissell Jun 27, 2017:
World doesn't really bother me, but I draw the line at universes, I really don't go for all that parallel stuff, I reckon one is enough.
Nick Taylor Jun 27, 2017:
@Andrew I always find "Universo" and "world" rather pretentious so why not
....o que significa que os on e off-line are GLOBALLY integrados

Proposed translations

+6
2 hrs
Portuguese term (edited): universos on e off-line
Selected

online and offline environments


Environment is a common word in this context:
https://www.google.com.br/search?q=online and offline enviro...

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Note added at 4 hrs (2017-06-27 12:22:28 GMT)
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Ex.:
Customer Satisfaction and Loyalty in Online and Offline Environments
https://books.google.com/.../Customer_Satisfaction_and_Loyal...
Customer Satisfaction and Loyalty in Online and Offline Environments


Cultural Theories: Oxford Bibliographies Online Research Guide
https://books.google.com/books?isbn=0199805490 - Traduzir esta página
... individual experiences in both online and offline environments impact individual behavior in online offending...
Note from asker:
Thanks Chad - already sent in the work and thats exactly the term i used - great minds etc etc!
Peer comment(s):

agree Barbara Cochran, MFA
2 hrs
Thank you, Barbara!
agree Verginia Ophof
2 hrs
Thank you, Verginia!
agree Teresa Freixinho
3 hrs
Thank you, Teresa!
agree Gilmar Fernandes
7 hrs
Thank you, Gilmar!
agree Alexandre Oliveira
10 hrs
Thank you, Alexandre!
agree T o b i a s
1 day 10 hrs
Thank you, Tobias!
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4 KudoZ points awarded for this answer. Comment: "Thks Matheus - for better or for worse, Im going with environment in this specific context."
+1
5 mins

...that the off- and online worlds....

Plenty of examples out there - seems to be new direction of marketing campaigns.
Peer comment(s):

agree Margarida Ataide
33 mins
Something went wrong...
1 hr

ALL on and off line

ALL on and off line
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9 hrs

that the on- and offline worlds

Matheus Chaud's “online and offline environments” is a good option indeed, the only shortcoming being that it doesn't quite capture the whole meaning of “universo”. I have found instances of the noun phrases “online world” and “offline world” in the marketing context, and I think it conveys the meaning more fully.
Example sentence:

Real-life photos from the offline world show the personality of your company and increase online user engagement.

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