Glossary entry (derived from question below)
Portuguese term or phrase:
linha de campanha
English translation:
campaign strategy / marketing strategy / approach
Added to glossary by
Louise Etheridge
Oct 23, 2013 14:15
10 yrs ago
Portuguese term
linha de campanha
Portuguese to English
Marketing
Tourism & Travel
Press release
This appears as follows:
'Antes de qualquer coisa, devemos entender que esta linha de campanha deverá ser ‘humanizada’.
Is this strapline? Or is is something more general such as 'campaign strategy'?
Many thanks
Louise
'Antes de qualquer coisa, devemos entender que esta linha de campanha deverá ser ‘humanizada’.
Is this strapline? Or is is something more general such as 'campaign strategy'?
Many thanks
Louise
Proposed translations
(English)
| 2 | campaign strategy / marketing strategy / approach |
Robert Forstag
|
| 4 +1 | campaign parameters |
Nick Taylor
|
| 5 | campaign approach |
Silvia Aquino
|
| 3 +1 | campaign outline/design |
Verginia Ophof
|
Proposed translations
19 mins
Robert Forstag
United States
United States
Native in English
United States
Translating words, preserving meaning
Native in: English
Works in: Spanish to English, English
Related KudoZ points
:
40
Selected
campaign strategy / marketing strategy / approach
I see "linha" here as having a general sense (as in the English "line of reasoning" or "line of attack").
Note from asker:
| Hi Robert, yes on reflection, I agree that it is a more general meaning. Thanks for corroborating! |
4 KudoZ points awarded for this answer.
Comment: "Many thanks for your input Robert. For the benefit of anyone consulting this post in the future (and contributors), I felt all were good suggestions, however, I used Robert's one and he got in there quickly (it was one of the time-bound projects) that I needed to submit quickly. Thanks again!"
+1
1 hr
Verginia Ophof
Belize
Belize
Native in English
Specializes in field
Belize
Near Native Proficiency in Source langua
Native in: English
Works in: Portuguese to English, Dutch to English, French to English
Related KudoZ points
:
36
campaign outline/design
suggestion
Note from asker:
| Thanks Verginia, that's a good one too! |
+1
3 hrs
Nick Taylor
Native in English
Works in field
Portuguese to English, English to Portug
Native in: English 
Works in: Portuguese to English, English to Portuguese
Related KudoZ points
:
44
campaign parameters
campaign parameters
Note from asker:
| Many thanks Nick! |
7 hrs
Silvia Aquino
Brazil
Brazil
Native in Portuguese
Specializes in field
Brazil
Marketing and Research Specialist
Native in: Portuguese 
Works in: English to Portuguese, Portuguese to English
Related KudoZ points
:
8
campaign approach
Campaign Approach to Change - CFAR Center For Applied Research
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Common practice is to organise your marketing around the way you will reach your market i.e. buying lots of print advertising, booking radio space, doing a flier ...
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PlusMedia develops a strategic and integrated media campaign that is aligned with your individual business model and sales objectives.
'We Can' Campaign Approach | South Asia regional campaign
www.wecanendvaw.org/campaign-approachTraduzir esta página
'We Can' Campaign Approach. The campaign's model of change is unique. It is centered on individuals addressing structural gender inequalities. It involves ...
Take a campaign approach for better results - Get Frank
www.getfrank.co.nz/.../take-a-campaign-approach-f...Traduzir esta página
If there is one secret to marketing that most business people and even marketing people do not know, it is this: You need to take a campaign approach for better ...
www.cfar.com › Home › Focus AreasTraduzir esta página
Act Your Way to New Thinking: The "Campaign" Approach to Change. Jack Welch's call to "Work Out" marshaled GE's energies and unleashed local innovation ...
Take a Campaign Approach for Better Results - Synthesis Marketing
www.synthesis.co.nz/.../take-a-campaign-approach-f...Traduzir esta página
Common practice is to organise your marketing around the way you will reach your market i.e. buying lots of print advertising, booking radio space, doing a flier ...
Advertising Campaign Approach - Underdog Media
www.underdogmedia.com/advertisers/our-approach/Traduzir esta página
The Underdog Approach. Branding and Direct Response Come Together – Consumers engage with brands by moving through successive phases of ...
Media Campaign Approach - PlusMedia
www.plusme.com/media-campaign-approach.htmlTraduzir esta página
PlusMedia develops a strategic and integrated media campaign that is aligned with your individual business model and sales objectives.
'We Can' Campaign Approach | South Asia regional campaign
www.wecanendvaw.org/campaign-approachTraduzir esta página
'We Can' Campaign Approach. The campaign's model of change is unique. It is centered on individuals addressing structural gender inequalities. It involves ...
Take a campaign approach for better results - Get Frank
www.getfrank.co.nz/.../take-a-campaign-approach-f...Traduzir esta página
If there is one secret to marketing that most business people and even marketing people do not know, it is this: You need to take a campaign approach for better ...
Note from asker:
| Many thanks Silvia! |
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