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Glossary entry

Russian term or phrase:

формирование «якорных» отношений с рекламодателями

English translation:

establishment of anchored relationships with advertisers

Added to glossary by Oleg Lozinskiy
Oct 28, 2016 11:41
7 yrs ago
Russian term

формирование «якорных» отношений с рекламодателями

Russian to English Marketing Advertising / Public Relations
Экономическая составляющая принципиально не отличается от выше приведённых, плюс – формирование «якорных» отношений с рекламодателями, повышение авторитета и честного имени, минимизация форс-мажоров (пример: подрядчику оплатили работу из своих дебеторных средств, позже выясняется что подрядчик использовал ботов, рекламодатель не оплачивает работу)
Proposed translations (English)
4 +3 establishment of anchored relationships with advertisers
4 +3 forming anchored relationships with advertisers
4 +3 finding anchor advertisers
Change log

Oct 31, 2016 07:02: Oleg Lozinskiy Created KOG entry

Votes to reclassify question as PRO/non-PRO:

Non-PRO (1): El oso

When entering new questions, KudoZ askers are given an opportunity* to classify the difficulty of their questions as 'easy' or 'pro'. If you feel a question marked 'easy' should actually be marked 'pro', and if you have earned more than 20 KudoZ points, you can click the "Vote PRO" button to recommend that change.

How to tell the difference between "easy" and "pro" questions:

An easy question is one that any bilingual person would be able to answer correctly. (Or in the case of monolingual questions, an easy question is one that any native speaker of the language would be able to answer correctly.)

A pro question is anything else... in other words, any question that requires knowledge or skills that are specialized (even slightly).

Another way to think of the difficulty levels is this: an easy question is one that deals with everyday conversation. A pro question is anything else.

When deciding between easy and pro, err on the side of pro. Most questions will be pro.

* Note: non-member askers are not given the option of entering 'pro' questions; the only way for their questions to be classified as 'pro' is for a ProZ.com member or members to re-classify it.

Discussion

El oso Oct 29, 2016:
Esta bien señor MacroJanus. No se preocupe :-)
Frank Szmulowicz, Ph. D. Oct 28, 2016:
@El oso: Mea culpa. You are right; I am wrong. Just in case, here is a definition: anchored releationship is "a relationship that develops over time through recurring interaction between people, but is tied to a particular place or a narrow range of activities." (http://www.dictionary.com/browse/anchored-relationship).
El oso Oct 28, 2016:
Indeed, you got it all wrong: I didn't challenge the community, all I did was try to explain my move to reclassify the question as non-pro, and the reason being that the translation of the phrase (in my humble opinion), is so obvious that the Asker (or any other professional for that matter), was perfectly capable of translating the phrase in question himself without seeking the help of the community. Now, we may disagree on that, but that's fine with me.
Frank Szmulowicz, Ph. D. Oct 28, 2016:
@El oso: Perhaps it is I who has misunderstood something. You seem to have challenged the community to come up with a term akin to "anchored" relationship. The term appears to be marketing-speak, so some poetic license might be forgiven. I ventured long-term, stable, firm and secure as possibly synonymous with anchored, but why gild the lily.
El oso Oct 28, 2016:
What's your point, MacroJanus? I am lost at sea here ;-)
Oleg Lozinskiy Oct 28, 2016:
Thank you, Tatiana. But I would not object at all against implementation of the 'Ladies First' principle. :-)
Tatiana Grehan Oct 28, 2016:
Oleg was first, I am happy to yield the palm to him :)
Frank Szmulowicz, Ph. D. Oct 28, 2016:
We have two perfect answers here, Oleg; any more would be like an anchor around the neck.:)
Oleg Lozinskiy Oct 28, 2016:
Frank,

It depends what kind of an 'anchor' is implied. If an 'anchor' in a building's foundation body or in a mine's overlying bed, then 'yes' - it is firmly secured, but if an 'anchor' of a maritime vessel it is just lying on the bottom of the sea (if not simply hanging in the midst of the abyss) with the 'securing' effect being produced by the 'anchor + cable bridle' mass and/or length of the latter. :-)
Frank Szmulowicz, Ph. D. Oct 28, 2016:
Nothing as firmly secured as an anchor, but stable or long-term might also work.:)
El oso Oct 28, 2016:
I think it would take a tremendous amount of effort and imagination to come up with something other than the suggested options

Proposed translations

+3
3 mins
Selected

establishment of anchored relationships with advertisers

https://www.google.ru/#q=anchored relationships&newwindow=1&...

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Note added at 4 мин (2016-10-28 11:46:16 GMT)
--------------------------------------------------


anchored relationship
noun

a relationship that develops over time through recurring interaction between people, but is tied to a particular place or a narrow range of activities

Examples

traditionally anchored relationship of lord and servant

Dictionary.com's 21st Century Lexicon
Copyright © 2003-2014 Dictionary.com, LLC
http://www.dictionary.com/browse/anchored-relationship
Peer comment(s):
agree Jack Doughty
2 mins
Thank you, Sir!
agree rns
6 mins
Спасибо!
agree Frank Szmulowicz, Ph. D.
45 mins
Thank you, Frank!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "спасибо"
+3
7 mins

forming anchored relationships with advertisers

Это калька с английского выражения "anchored relationship", см.

http://www.dictionary.com/browse/anchored-relationship
Note from asker:
спасибо
Peer comment(s):
agree rns
1 min
Спасибо!
agree Dmitry Goykhman
5 mins
Спасибо, Дмитрий!
agree Frank Szmulowicz, Ph. D.
41 mins
Thank you!
Something went wrong...
+3
3 hrs

finding anchor advertisers

An "anchor advertiser" is one who will reliably buy ads each time on a given website, in a given magazine, etc. it is a term in marketing.

"...was responsible for providing primary sales and customer service support for many of Google’s multi-million dollar anchor advertisers"
http://www.bhsusa.com/real-estate-agent/john-farrell

"One of our new anchor advertisers – who make this all possible – is Bass Pro Shops."
http://coastalanglermag.com/longisland/publishers-note-sept-...

--------------------------------------------------
Note added at 3 hrs (2016-10-28 15:29:09 GMT)
--------------------------------------------------

Cx. It is...

--------------------------------------------------
Note added at 3 days4 hrs (2016-10-31 16:11:43 GMT) Post-grading
--------------------------------------------------

You're welcome. Unfortunately, it seems that you didn't understand what I said: that "anchor" is a term with a specific meaning in advertising.
Note from asker:
thank you
Peer comment(s):
agree The Misha : As always, everyone disregards established usage (Don't even get me started on this). I have no idea what this "anchored relationship" is - outside of the shopping mall context ("anchor tenant"), which, I assume, can be extrapolated to advertising.
3 hrs
Thanks, Misha. Yes, and its being in quotation marks also points to a particular usage in this context, i.e., in marketing.
agree Oleksiy Markunin
9 hrs
Thanks, Oleksiy.
agree Irina Klimina
16 hrs
Thanks, Irina.
Something went wrong...
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