Apr 1, 2016 11:47
8 yrs ago
Swedish term

konstituera

Swedish to English Social Sciences Marketing / Market Research
Texten ifråga är en lärobok inom marknadsföring och konsumentbeteende:

"Ett annat exempel är Murray (2002) som replikerar Thompson och Haytkos studie men utifrån två perspektiv; att konsumenten har frihet att konstituera och att konsumenten saknar denna frihet och är konstituerad i en historisk tidpunkt."
Proposed translations (English)
5 +2 constituting

Discussion

Michael Ellis Apr 2, 2016:
constitute/constituted I don't know how Proz deals with this. Dairmid deserves all the points for his research into the wilder bounds of marketing speak, but even there, the word 'konstituera' still translates as 'constitute', with 'constituted' later in the sentence which Ehnsio has given us.
Incidentally, I share your viewpoints, SafeTex
SafeTex Apr 1, 2016:
constitute Based on Diarmuid's research, I had a quick look at this cos while I can live with 'the consumer constitutes "signs" as in "compiles" or "composes" them, I felt awkward with "the consumer is constituted" by such signs.
Technically, we are constituted of water, minerals etc !!!

Yet some abstracts do use "constitute" and "constituted".

If I had not read such abstracts, I would have used a verb such as "configure" cos "the consumer is configured" by signs kind of means he is conditioned or limited by them which seems to be the sense of the passage.

Proposed translations

+2
21 mins
Selected

constituting

By Jeff B. Murray
Abstract

This article explores Thompson and Haytko's (1997) interpretation of fashion discourses by bringing together two opposing perspectives on consumers' use of objects as signs. The first perspective assumes that the consumer has free reign in the play of signs (i.e., the consumer is constituting). The second assumes that the consumer is imprisoned by the signs and codes of the historical moment (i.e., the consumer is constituted). The dialectical and discursive tension between these two perspectives is used as an orienting framework in the hermeneutic analyses of 14 phenomenological interviews. Thompson and Haytko's (1997) findings/claims remain pertinent in a professional, middle-class context. In addition, this research contributes to their lived hegemony premise by emphasizing the dominating tendencies of marketing systems. Copyright 2002 by the University of Chicago.
Peer comment(s):

agree Anna Herbst
2 days 15 hrs
agree Deane Goltermann
9 days
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4 KudoZ points awarded for this answer. Comment: "Thanks!"
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