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Portfolio
Sample translations submitted: 1
Russian to English: БРИФ НА СОЗДАНИЕ ВЕБ-САЙТА General field: Marketing Detailed field: Advertising / Public Relations
Source text - Russian БРИФ НА СОЗДАНИЕ ВЕБ-САЙТА
1. ИНФОРМАЦИЯ О КОМПАНИИ (ОБЩАЯ ИНФОРМАЦИЯ)
1.1. Полное название компании:
1.2. Общие сведения о компании, сферы деятельности:
1.3. Описание основных товаров или услуг:
1.4. В каком ценовом диапазоне находятся товары или услуги компании:
Ниже среднего, средний, выше среднего, дорогие.
2. ЦЕЛИ И ЦЕЛЕВАЯ АУДИТОРИЯ (СТРАТЕГИЯ)
2.1. Цели создания веб-сайта
(Повысить узнаваемость, обеспечить продажи, обеспечить явку на мероприятие, собрать базу данных и т.д.)
2.2. Описание целевой аудитории:
На кого ориентирован продукт/услуги? Каковы социально-демографические характеристики (пол, возраст, доход, образование, стиль жизни) его целевой аудитории?
2.3. Потребности пользователей:
Что хотят получить от сайта ваши посетители (цели, диктуемые сайту извне)?
2.4. Чем ваш продукт, компания полезна потребителю?
Какие проблемы ЦА решаются, в чем заключается УТП? (Уникальное Торговое Предложение). Можно ли УТП представить в цифрах? Например: на 25% легче, на 45% прочнее, 10 скоростей передач вместо 3 и т.п.
3. КОНКУРЕНТЫ
3.1. Прямые конкуренты
Необходимо перечислить прямых конкурентов. По возможности опишите их сильные и
слабые стороны, что вам нравится в их сайтах, а что - нет.
3.2. Отличительные преимущества (Позиционирование)
Уникальные свойства и преимущества товаров или услуг, которые отличают Вас от
конкурентов.
4. ИНФОРМАЦИЯ О ЛЭНДИНГЕ/ЗАДАЧЕ
4.1. Конверсионное действие, ожидаемое от пользователя (цель сайта)
Совершить покупку, оставить контакты, скачать файл, прочее. По возможности сразу укажите KPI в которых будете оценивать эффективность лэндинга
4.2. Акции, скидки и уникальные предложения
Опишите действующие у вас акции и скидки, какую акцию мы можем разместить
на веб-сайте
4.3. Есть ли у вас корпоративный стиль, логотип, название, рекламный слоган?
4.4. Есть ли у вас графические материалы для использования на сайте?
Буклеты, Дизайны, Слайды, Фотографии продукции, Фотографии компании, Картинки и т.д.
4.5. Есть ли у вас сертификаты качества, свидетельства, патенты и прочее?
4.6. Нужен ли на сайте счетчик обратного отчета? (таймеры акции)
4.7. Нужен ли на сайте слайдер с картинками или фото?
4.8. Нужна ли интеграция с социальными сетями, системами интернет-статистики?4.9. Есть ли у вас отзывы клиентов?
4.10. Перечислите лэндинги известных компаний, которые вам нравятся и не нравятся.
Напишите - почему?
6. ДОПОЛНИТЕЛЬНАЯ ИНФОРМАЦИЯ
Любая дополнительная, полезная по проекту информация:
Translation - English WEBSITE DEVELOPMENT BRIEF
1. COMPANY INFORMATION (GENERAL INFORMATION)
1.1. Full name of the company:
1.2. General information about the company, its business scope:
1.3. Description of main products or services:
1.4. Price range of the company's products or services:
Below average, average, above average, expensive.
2. OBJECTIVES AND TARGET AUDIENCE (STRATEGY)
2.1. Website development objectives
(To increase recognition, ensure sales, boost event attendance, collect database, etc.)
2.2. Description of the target audience:
What is the target of your product/service? What are the socio-demographic characteristics (gender, age, income, education, lifestyle) of its target audience?
2.3. User needs:
What are the users looking for on your site (the goals for the site that come from outside)?
2.4. In which way does your product, company benefits the consumer?
What does TA solve, what is the USP (Unique Selling
Proposition)? Can you measure the USP in numbers, for example, 25% lighter, 45% stronger, 10 speeds instead of 3, etc.?
3. COMPETITORS
3.1. Direct competitors
It is necessary to list direct competitors. Describe their strengths and weaknesses, and the pros and cons of their sites.
3.2. Distinctive advantages (Positioning)
What are your product or service's unique features and benefits distinguishing you from the competitors?
4. LANDING/TASK INFORMATION
4.1. Conversion action expected from the user (the purpose of the site)
Make a purchase, leave their contacts, download a file, etc. Indicate the KPIs that will be evaluating the effectiveness of the landing page
4.2. Promotions, discounts and unique offers
Describe your current promotions and discounts and any promotion that we can add to the website
4.3. Do you have a corporate identity, logo, name, advertising slogan?
4.4. Do you have any graphic materials for your website?
Booklets, Designs, Slides, Product Photos, Company Photos, Pictures, etc.
4.5. Do you have any quality certificates, certificates, patents, etc.?
4.6. Would you need the countdown in your site? (promotion timers)
4.7. Would you like a slider with pictures or images in your site?
4.8. Would you like your site to be integrated with social networks, and internet- statistics systems?
4.9. Do you have any customer feedbacks?
4.10. List the landings of the well-known companies that you like and do not like. Explain why?
6. ADDITIONAL INFORMATION
Any additional, useful project information:
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Translation education
Master's degree - Zaporizhzhia Classic Private University (Ukraine)
Experience
Years of experience: 11. Registered at ProZ.com: Feb 2023. Became a member: Feb 2023.
English to Russian (Zaporizhzhia Classic Private University) English to Ukrainian (Zaporizhzhia Classic Private University) Ukrainian to English (Zaporizhzhia Classic Private University) Russian to English (Zaporizhzhia Classic Private University)
Memberships
TED Translators, Translators without Borders (TWB), JTP, TTIG
Software
Adobe Acrobat, Crowdin, Microsoft Excel, Microsoft Office Pro, Subtitle Edit, Subtitle Editor
CV/Resume
CV available upon request
Professional objectives
Meet new translation company clients
Meet new end/direct clients
Work for non-profits or pro-bono clients
Screen new clients (risk management)
Network with other language professionals
Find trusted individuals to outsource work to
Build or grow a translation team
Get help with terminology and resources
Learn more about translation / improve my skills
Learn more about interpreting / improve my skills
Get help on technical issues / improve my technical skills
Learn more about additional services I can provide my clients
Learn more about the business side of freelancing
Find a mentor
Stay up to date on what is happening in the language industry
Bio
As a native Ukrainian, I grew up speaking Ukrainian and Russian. I started studying English 27 years ago and hold a Master's degree in English Translation and Interpreting and English Education with distinction from Zaporizhzhia Classic University. Right after college, I continued as an intern at the "Intourist Hotel" in Zaporizhzhia, Ukraine. I then had my first career at "Alfa Stroy Baking Company" as a translator and interpreter. Besides that, I taught English at high school #19 in Zaporizhzia and was a private tutor of English.
I moved to the United States 14 years ago to continue my studies in English. So, with the credentials of both a 14-year resident of the US and a native and active Russian and Ukrainian speaker, my cultural relevance applies to both sides of the Atlantic.
I have been working as a translator in the US for ten years and have extensive experience translating, proofreading, and interpreting. I am also experienced in English/Ukrainian/Russian private tutoring and working as a freelance translator.
As a licensed Real Estate agent, I am well familiar and comfortable with real estate translation. With 14 years of sales experience, I specialize in marketing, retail, hospitality, social media, education, and tourism. I provide pro-bono translations for the "Translators without Borders" global volunteer community and "TED Translators" program.
I do not accept medical, engineering, or technical translations as I can not guarantee the quality.
My work as a translator is defined by a studied approach to language nuance and detail, resulting in both technically accurate and culturally authentic translations. With each project, careful consideration of tone is taken to ensure that the final voice is appropriate to the content and target audience. My strength lies in providing a flowing text while translating the message, rather than a literal translation. All this results in translations that help clients effectively communicate, persuade and sell.
I am dedicated to ensuring customer satisfaction by remaining accessible and friendly. I provide extreme preciseness, dedication, impeccable research skills, and superb attention to detail. I always perform projects with passion and full responsibility. I also ensure that I translate material meeting deadlines and quality standards.
Keywords: Ukrainian, Russian, English, art, marketing, social media, fashion, Real Estate, retail