This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
Maulkorb-Verpflichtung
Postvorweisungstaxe

Glossary entry

German term or phrase:

Öko-Look

English translation:

Flower Child

Added to glossary by Courtney Sliwinski
This question was closed without grading. Reason: Answer found elsewhere
Apr 5, 2008 22:12
16 yrs ago
1 viewer *
German term

Öko-Look

German to English Marketing Textiles / Clothing / Fashion Article of Clothing
"....sorgen dafür dass Eltern statt "Öko-Look" nun trendigen Stadt-Chic sind!"

This is for a very specific article of clothing, and I fear there are no others like it on the market, so I really can' give any more of the text. In any case, Öko-look is something negative, so I really don't think "hippie look" would do (that's sort of in isn't it?). Any suggestions?
Proposed translations (English)
4 treehuggers
4 granola fashion/ granola look
2 +1 Eco-Look
3 crunchy
3 eco nut/hayseed wear; green and mean
3 old hippies
2 boho look/bohemian look
Change log

Apr 6, 2008 08:24: Steffen Walter changed "Term asked" from "Öko-look" to "Öko-Look" , "Field" from "Other" to "Marketing"

Apr 8, 2008 19:20: Courtney Sliwinski Created KOG entry

Discussion

Courtney Sliwinski (asker) Apr 8, 2008:
These were some great (and very interesting suggestions), but I chose a different answer. i quite surprised that no one suggested it actually. I chose to go with "flower child". It's not quite so negative, but sort of suggests some one who cares about the environment and isn't particularly conscious of trends. Thanks for all the help!
Steffen Walter Apr 6, 2008:
The German "dass Eltern statt "Öko-Look" nun trendigen Stadt-Chic sind" is defective - there seems to be sth. missing... "... hinter trendigem Stadt-Chic her sind"?

Proposed translations

+1
8 mins

Eco-Look

I am just guessing, but doesn't this "Öko" relate to natural materials like? That was the first thing that came to my mind...
Hope this helps you further!

--------------------------------------------------
Note added at 27 mins (2008-04-05 22:39:24 GMT)
--------------------------------------------------

First sentence should be: materials like linen, etc.?
Reference:

http://www.mensflair.com/news-trends/relaxed-eco-look.php

Peer comment(s):
agree Ulrike Kraemer : Agree, but it should be eco-look (not capitalized!). Man relevant hits in Google for "eco-look" +fashion.
8 hrs
Of course, you're right! Typo, it was a bit late when I wrote it.
Something went wrong...
1 hr

crunchy

... sophisticated rather than crunchy.

... urban-sophisticated rather than crunchy-chewy.

... like urban hipsters rather than crunchy treehuggers.

Or something with "granola". You may need to adjust these suggestions according to the larger context. (BTW, shouldn't it read "trendigeR Stadt-Chic"?)
Reference:

http://www.urbandictionary.com/define.php?term=crunchy

http://www.urbandictionary.com/define.php?term=granola

Note from asker:
Interesting! I love the urban dictionary!
Something went wrong...
5 hrs

eco nut/hayseed wear; green and mean

just something to work with
No need to go lean and green, with...moms and dads can real preen/hit the city in urban sleek
Duds for the dads: in comes the big city panache, nerdy wear goes in trash
Moms in chic clothing: strip your chinos, ditch that old thing
...spins its yarn: urban legends leave the barn
Eco freak: the worse for wear. ...: no wear and tear.
The dusty old are out of the dustbin
Something went wrong...
12 hrs

old hippies

Or maybe "former hippies".

This might have more of a negative connotation (apologies to old hippies)

"Instead of looking/dressing like old hippies, parents..."
Something went wrong...
15 hrs

treehuggers

Instead of dressing like treehuggers...
Da es ja eher etwas negativ angehaucht sein soll finde ich, das passt sehr gut.
References findet man sehr viele.
Peer comment(s):
neutral Steffen Walter : "like urban hipsters rather than crunchy treehuggers" hatte Norbert schon viel früher vorgeschlagen.
38 mins
oh das habe ich verpasst
Something went wrong...
19 hrs

granola fashion/ granola look

I know that "a granola" is a woman, but the "look" seems applicable to both genders.
Peer comment(s):
neutral Steffen Walter : Like Heidi's suggestion, this has been provided by Norbert "ages ago" (in the explanation part of his answer, not in the headline).
13 mins
Something went wrong...
1 day 8 hrs

boho look/bohemian look

Hmmm... also, mir gefällt 'Eco look' nicht so, weil das scheint momentan ganz schoen 'in' zu sein (umweltfreundliche Stoffe etc.) und ich glaube Courtney sucht nach einem etwas 'veralteten' Stil... Ich habe im Internet folgende Beschreibung für den Boho/Bohemian Stil gefunden: 'When we're talking about fashion, the words Boho and Bohemian are used to convey an attitude that describes a free-spirited, independent frame of mind--and a look that goes along with it. It's an easy and fun style to achieve because you put it together to express your own individuality. There aren't a lot of rules.....'
Was meint Ihr? :0)
Reference:

http://jewelry.about.com/b/2005/10/02/developing-your-bohemian-fashion-sense.htm

Something went wrong...
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search