Mar 15, 2009 14:09
15 yrs ago
German term
Switzerland
global experience-with personal service
Native in: English 
, German
Works in: German to English, English to German, English, and 1 more.
Kundenbindungsprogramme
German to English
Marketing
Advertising / Public Relations
This is in a list of services on a marketing and events organisation company's website.
They have *Kundenbindungsprogramme* next to Incentives. Do you know the proper English term for this?
this is what it looks like:
Team Building Events, Creative Workshops
Supporting Program, Excursions, Group Travel
*Kundenbindungsprogramme* and Incentives
DMC Services
Thanks for helping out.
They have *Kundenbindungsprogramme* next to Incentives. Do you know the proper English term for this?
this is what it looks like:
Team Building Events, Creative Workshops
Supporting Program, Excursions, Group Travel
*Kundenbindungsprogramme* and Incentives
DMC Services
Thanks for helping out.
Proposed translations
(English)
| 3 +8 | Customer/Client Loyalty Programs |
Trans-Marie
|
| 4 +1 | Customer Retention Programmes |
Stephen Gobin
|
| 2 | client allegiance programs |
gangels (X)
|
References
| KudoZ glossary |
Kim Metzger
|
Proposed translations
+8
7 mins
Selected
Customer/Client Loyalty Programs
http://en.wikipedia.org/wiki/Loyalty_card
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Note added at 36 mins (2009-03-15 14:46:04 GMT)
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Loyalty programs may include all sorts of incentives.
See here for example:
“Maintaining Customer Relationships
with Customer Loyalty Programs
Strong customer relationships are the long-term goal of every small business. Maintaining those relationships requires no small amount of effort and creativity. In recent years, small business owners have turned to customer loyalty programs to help them with this task.
[…] They can range from simply mailing faithful customers coupons for freebies to organizing a day-long golf outing for a handful of your most loyal clients.”
http://www.surepayroll.com/spsite/resources/articles/custome...
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Note added at 36 mins (2009-03-15 14:46:04 GMT)
--------------------------------------------------
Loyalty programs may include all sorts of incentives.
See here for example:
“Maintaining Customer Relationships
with Customer Loyalty Programs
Strong customer relationships are the long-term goal of every small business. Maintaining those relationships requires no small amount of effort and creativity. In recent years, small business owners have turned to customer loyalty programs to help them with this task.
[…] They can range from simply mailing faithful customers coupons for freebies to organizing a day-long golf outing for a handful of your most loyal clients.”
http://www.surepayroll.com/spsite/resources/articles/custome...
Note from asker:
| Hmm. The Wiki article implies it is a term used for these cards/points systems. This company creates promotional or marketing events, i.e. a special evening at the circus to entice or reward clients.. |
Peer comment(s):
| agree |
Paul Cohen
: Yup. But I wouldn't necessarily put it all in caps. Surely they are not the mother of all customer loyalty programs.
7 mins
|
|
Thanks, Paul.
|
|
| agree |
maierservices
: Genauso kenne ich es auch: mit Paul und Ingrun.
50 mins
|
|
Danke, maierservices.
|
|
| agree |
Ingrun Wenge
: customer loyalty programs
1 hr
|
|
Thanks, Ingrun.
|
|
| agree |
Andreas Kobell
: mit Ingrun
1 hr
|
|
Danke, Andreas.
|
|
| agree |
Lonnie Legg
: customer loyalty programs
2 hrs
|
|
Danke, Lonnie.
|
|
| neutral |
Stephen Gobin
: There is a difference in marketing between what is meant by "loyalty" and "retention". Some marketing experts maintain that loyalty cannot be marketed because loyalty is a feeling exhibited by the customer.
2 hrs
|
|
Well, this feeling is the aim (not sure if the evening at the circus will work though…). Thanks, Stephen.
|
|
| agree |
Ivan Nieves
3 hrs
|
|
Thanks, Ivan.
|
|
| agree |
Astrid Elke Witte
: customer, not client
8 hrs
|
|
Thank you Astrid.
|
|
| agree |
Harald Moelzer (medical-translator)
16 hrs
|
|
Thank you Harald.
|
4 KudoZ points awarded for this answer.
Comment: "Thank you everybody, you have been great!"
+1
4 mins
Stephen Gobin
United Kingdom
United Kingdom
Native in English
Specializes in field
United Kingdom
Soaring over the language barrier
Native in: English
Works in: German to English, French to English
Related KudoZ points
:
11
Customer Retention Programmes
HTH
Note from asker:
| Sorry Stephen: What does HTH mean? |
5 hrs
client allegiance programs
halfway between loyalty and retention
Note from asker:
| I like this as well, and it sounds more B2B, I'll keep this in store as well, thank you! |
Reference comments
40 mins
Kim Metzger
Mexico
Mexico
Native in English
Mexico
Committed to Quality and Service
Native in: English (Variant: US) 
Works in: German to English
Related KudoZ points
:
90
Reference:
KudoZ glossary
http://www.proz.com/?sp=ksearch Jana, there are already ten entries for Kundenbindung in the glossary. It would be helpful if you checked the glossary first and then let us know why you're still having problems.
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Note added at 50 mins (2009-03-15 14:59:54 GMT)
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Make your searches as general as possible. Don't specify fields.
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Note added at 50 mins (2009-03-15 14:59:54 GMT)
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Make your searches as general as possible. Don't specify fields.
Note from asker:
| Thank you Kim. But I tried to find it under Business General, and under Advertising/Marketing, and then I gave up. |
Discussion