French term
hors média
prise de parole = positionnement ?
| 4 +7 | below the line |
Adam Lankamer
|
| 4 | "on-media" |
Rob Grayson
|
| 3 | alternative advertising |
Verginia Ophof
|
| hors-média |
writeaway
|
Non-PRO (2): Sandra Petch, writeaway
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Proposed translations
Poland
Financial, Legal and Patent Translation
Native in: Polish 
Works in: English to Polish, Polish to English, French to English, and 2 more.
below the line
"on-media"
If you want to ask what "prise de parole" means, you need to post a separate question (see KudoZ rules).
Belize
Near Native Proficiency in Source langua
Native in: English
Works in: Portuguese to English, Dutch to English, French to English
alternative advertising
Reference comments
hors-média
Le hors-média, c'est tout simplement l'art de "communiquer" avec le consommateur en dehors des espaces médias alloués classiquement et clairement à la publicité, (radio, TV, presse, affichage etc.), et sans que celui-ci ne s'aperçoive vraiment de la nature commerciale du contact.
....
Signalons un autre terme utilisé récemment pour décrire ces techniques de publicité invisible : le "undercover marketing" (apparu aux États-Unis dans le courant des années 90). Nous préférons cependant conserver la dénomination "hors-média", car elle est moins axée sur les techniques récentes, en particulier "Internet" (marketing viral…). Certaines méthodes "furtives" sont en fait bien plus anciennes qu'il n'y parait. Ce terme englobe aussi des techniques supplémentaires que nous jugeons importantes (consumers magazines, lobbying, etc.).
http://www.econovateur.com/rubriques/communiquer/eth1_151001...
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