No estoy segura si se refiere a esto, pero bien podría ser ... (producto, precio, plaza, promoción).

The Marketing Mix
(The 4 P's of Marketing)

Marketing decisions generally fall into the following four controllable categories:

* Product
* Price
* Place (distribution)
* Promotion

The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below:

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Note added at 8 mins (2010-11-05 12:24:51 GMT)
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Marketing Mix
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The Marketing Mix, also known as the 4 P's of Marketing, is the combination of product, price, place (distribution), and promotion.
www.netmba.com/marketing/mix/ - En caché - Similares
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Marketing - Wikipedia, the free encyclopedia
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A formal approach to this customer-focused marketing is known as SIVA (Solution, Information, Value, Access). This system is basically the four Ps renamed ...
en.wikipedia.org/wiki/Marketing - En caché - Similares
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Marketing mix - Wikipedia, the free encyclopedia
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The four Ps concept is explained in most marketing textbooks and classes. ...
en.wikipedia.org/wiki/Marketing_mix - En caché - Similares