This question was closed without grading. Reason: Answer found elsewhere
Jun 15, 2011 16:44
13 yrs ago
7 viewers *
Spanish term
pastilla
Spanish to English
Marketing
Advertising / Public Relations
packaging/branding
This is for a Spanish brand manual. They're talking about the little coloured circle or oval that goes behind the product name when they print on a transparent plastic bag.
I've got "window" right now, but window implies transparency I think, and this is clearly opaque ('cause the whole rest of the package is transparent). Someone has "inset" in their glossary here, but I'm not sure that works (or does it?)...Any ideas?
La pastilla y la denominación irán aplicadas en cualquier soporte transparente siguiendo siempre estas reglas:
I've got "window" right now, but window implies transparency I think, and this is clearly opaque ('cause the whole rest of the package is transparent). Someone has "inset" in their glossary here, but I'm not sure that works (or does it?)...Any ideas?
La pastilla y la denominación irán aplicadas en cualquier soporte transparente siguiendo siempre estas reglas:
Proposed translations
(English)
| 5 +1 | background |
Joel Schaefer
|
| 4 +1 | cartouche |
philgoddard
|
Proposed translations
+1
58 mins
Joel Schaefer
United States
United States
Native in English
United States
natural English for all purposes
Native in: English 
Works in: German to English, Italian to English, Spanish to English
background
Can't think of anything better, and it implies opacity to me. It would also apply to other shapes besides a pastilla.
Note from asker:
| Yeah, they talk about backgrounds throughout the doc though...They're making a distinction here between a background behind only the name of the product and not covering the whole package... |
+1
8 hrs
philgoddard
United States
United States
Native in English
Specializes in field
United States
Six languages into flawless English
Native in: English
Works in: German to English, French to English, Spanish to English, and 4 more.
Related KudoZ points
:
32
cartouche
If you use Google Pictures to look up the logos of the two brands mentioned in my references, you'll see that they fit this description. The term is best known as a frame for Egyptian hieroglyphics, but it's also used in graphic design.
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Note added at 8 hrs (2011-06-16 01:22:38 GMT)
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Google Images, I mean!
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Note added at 8 hrs (2011-06-16 01:22:38 GMT)
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Google Images, I mean!
Example sentence:
he packaging’s dark green cartouche and the Green Mountain Coffee logo within it, with its signature coffee bean in the “O” in Mountain, is distinctive.
The new brand identity [of Lou's Garrett Valley Naturals sausages] is framed in a cartouche with scalloped edging
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