Glossary entry (derived from question below)
Spanish term or phrase:
prescriptores/prescripción
English translation:
"influencers" / trend setters
Added to glossary by
Jenni Lukac (X)
Jun 10, 2012 20:59
11 yrs ago
10 viewers *
Spanish term
prescriptores/prescripción
Spanish to English
Marketing
Marketing / Market Research
convirtiendo a los usuarios en recomendadores o **prescriptores** de nuestros productos.
ACCIONES DE **PRESCRIPCIÓN**
Lo he encontrado como 'motivators'/'motivation'. Alguna otra sugerencia?
ACCIONES DE **PRESCRIPCIÓN**
Lo he encontrado como 'motivators'/'motivation'. Alguna otra sugerencia?
Proposed translations
(English)
| 4 +3 | "influencers" / trend setters |
Jenni Lukac (X)
|
| 4 +2 | opinion leaders/formers |
Edward Tully
|
| 4 | ambassadors |
Emily Marcuccilli (X)
|
| 3 | opinion leaders |
Lisa McCarthy
|
Change log
Jun 15, 2012 13:27: Jenni Lukac (X) Created KOG entry
Proposed translations
+3
2 mins
Selected
"influencers" / trend setters
Two options. Dreadful word "prescriptores" . . .
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Note added at 4 mins (2012-06-10 21:04:00 GMT)
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"Acciones de prescription" could possibly be "initiatives to benefit from /cash in on/ take advantage of influencers / trend setters connection (with the product or service). Without more context it's hard to tell.
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Note added at 5 mins (2012-06-10 21:04:26 GMT)
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(Sorry, I didn't close a quote above.)
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Note added at 37 mins (2012-06-10 21:37:09 GMT)
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To answer your question, it would depend on who the "prescriptores" are. If they are normal people, trend setters would work (influencers would be high end experts or celebrities). Another idea that would work with supermarket products is "advocate," which squares perfectly with the syntax of your sentence: www.forbes.com/.../social-media-walmart-intel-micros...
12 Jul 2010
In doing so, marketers will develop a low-cost trusted unpaid army of customer advocates. Why an Advocacy ...; 5 Steps for Turning Customers Into Brand Advocates | Young ...
theyec.org/5-steps-for-turning-customers-into-br... - Traducir esta página
8 Nov 2011 – When you define the traditional marketing approach it is important to ... number of steps a customer must take to truly become an advocate of a ...
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Note added at 4 mins (2012-06-10 21:04:00 GMT)
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"Acciones de prescription" could possibly be "initiatives to benefit from /cash in on/ take advantage of influencers / trend setters connection (with the product or service). Without more context it's hard to tell.
--------------------------------------------------
Note added at 5 mins (2012-06-10 21:04:26 GMT)
--------------------------------------------------
(Sorry, I didn't close a quote above.)
--------------------------------------------------
Note added at 37 mins (2012-06-10 21:37:09 GMT)
--------------------------------------------------
To answer your question, it would depend on who the "prescriptores" are. If they are normal people, trend setters would work (influencers would be high end experts or celebrities). Another idea that would work with supermarket products is "advocate," which squares perfectly with the syntax of your sentence: www.forbes.com/.../social-media-walmart-intel-micros...
12 Jul 2010
In doing so, marketers will develop a low-cost trusted unpaid army of customer advocates. Why an Advocacy ...; 5 Steps for Turning Customers Into Brand Advocates | Young ...
theyec.org/5-steps-for-turning-customers-into-br... - Traducir esta página
8 Nov 2011 – When you define the traditional marketing approach it is important to ... number of steps a customer must take to truly become an advocate of a ...
Note from asker:
| Thanks, Jenni! In the case of supermarket products, would you use influencers rather than trend setters? |
4 KudoZ points awarded for this answer.
Comment: "Thanks Jenni!"
6 mins
Lisa McCarthy
Spain
Spain
Native in English
Specializes in field
Spain
Especialista de marketing
Native in: English 
Works in: Spanish to English, Catalan to English
Related KudoZ points
:
192
opinion leaders
Opinion leadership - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Opinion_leadershipCached - Similar
In contrast, polymorphic **opinion leaders** are able to influence others in a broad range of domains. Variants of polymorphic opinion leadership include market ...
#
Paul Richards - United Kingdom | LinkedIn
uk.linkedin.com/pub/paul-richards/b/47/113Cached
Tattenhall, Cheshire, United Kingdom - Business Development at inScience Communications
Responsible for managing the AZ Global Marketing relationship with Global Key Opinion Leaders for Cardiovascular Medicine. Ran the Future Forum, ...
Key opinion leaders: independent experts or drug representatives in ...
www.bmj.com/content/336/7658/1402?variant=full-text...ref
by R Moynihan - 2008 - Cited by 50 - Related articles
19 Jun 2008 – “Companies will employ consultants to help advise on marketing ... called KOL, specialises in managing opinion leaders for drug companies.
Are you spending your marketing budget wisely?
www.mbmagazine.co.uk/Mobile_Business_Feature.cfm?FeatureID....
Mobile Business Magazine - Are you spending your marketing budget wisely? ... some 7% to 15% that serve as **opinion leaders for each product or service type.***
en.wikipedia.org/wiki/Opinion_leadershipCached - Similar
In contrast, polymorphic **opinion leaders** are able to influence others in a broad range of domains. Variants of polymorphic opinion leadership include market ...
#
Paul Richards - United Kingdom | LinkedIn
uk.linkedin.com/pub/paul-richards/b/47/113Cached
Tattenhall, Cheshire, United Kingdom - Business Development at inScience Communications
Responsible for managing the AZ Global Marketing relationship with Global Key Opinion Leaders for Cardiovascular Medicine. Ran the Future Forum, ...
Key opinion leaders: independent experts or drug representatives in ...
www.bmj.com/content/336/7658/1402?variant=full-text...ref
by R Moynihan - 2008 - Cited by 50 - Related articles
19 Jun 2008 – “Companies will employ consultants to help advise on marketing ... called KOL, specialises in managing opinion leaders for drug companies.
Are you spending your marketing budget wisely?
www.mbmagazine.co.uk/Mobile_Business_Feature.cfm?FeatureID....
Mobile Business Magazine - Are you spending your marketing budget wisely? ... some 7% to 15% that serve as **opinion leaders for each product or service type.***
6 mins
ambassadors
Modern brands like to have "ambassadors" for their products.
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Note added at 10 mins (2012-06-10 21:09:35 GMT)
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From an article on BBC news website at http://www.bbc.co.uk/news/uk-14706687 A particular area of concern was the use of "brand ambassadors", where companies recruit children with perceived influence among their peers, and reward them to promote products face-to-face to friends and online on social networks and blogs.
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Note added at 10 mins (2012-06-10 21:09:35 GMT)
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From an article on BBC news website at http://www.bbc.co.uk/news/uk-14706687 A particular area of concern was the use of "brand ambassadors", where companies recruit children with perceived influence among their peers, and reward them to promote products face-to-face to friends and online on social networks and blogs.
+2
5 mins
Edward Tully
Native in English
Works in field
Because your words matter
Native in: English (Variants: US, UK)
Works in: Spanish to English
Related KudoZ points
:
215
opinion leaders/formers
and perhaps "recommendation" for "prescripción"
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Note added at 17 hrs (2012-06-11 14:56:32 GMT)
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International Journal of Wine Marketing www.emeraldinsight.com/journals.htm?...pdf - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
de IM Chaney - 2004 - Citado por 4 - Artículos relacionados
Market. With such a diverse family of brands supermarkets have felt the need .... sources such as opinion leaders may be more effective than mass media ...
Sedano's Supermarkets Taps Republica as Agency-of-Record ... www.hispanicprwire.com/.../sedanos-supermarke...En caché - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
26 Jun 2008 – ... Distribution Service Reaching U.S. Hispanic Media and Opinion Leaders ... The agency will develop an integrated marketing program that will include ... said Javier Herran, Director of Marketing, Sedano's Supermarkets.
Research: Harikesh Nair: Stanford GSB faculty-gsb.stanford.edu/nair/papers.htmlEn caché - Similares - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
Appendix: Wal-Mart, Supermarkets and Price Format Repositioning in the ... Behavior: The Role of Opinion Leaders,” Journal of Marketing Research, Vol.
[PDF]
An Analysis on the Effect of Supermarket Experiential Marketing ... www.seiofbluemountain.com/search/detail.php?... - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
The implementation of the supermarket experiential marketing and the statistical ..... Supermarkets should identify to seek the “opinion leaders” while using the ...
[PDF]
Interactive marketing communications www.marketing-online.co.uk/ch8.pdfSimilares - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
What are the new types of interactive marketing communications tools I can use? ..... Since the supermarket was monitoring these groups it was able to ...... the message for the opinion leaders when a product or service is at an early stage of ...
Apple Helping To Revolutionize The Supermarket Coupon Industry ... seekingalpha.com/.../577471-apple-helping-to-re...En caché - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
10 May 2012 – As a supermarket industry veteran with more than 20+ years as VP of Marketing for Kraft (KFT),Unilever and Entenmanns, I can honestly say their proactive move is the smart decision. ... TOP AUTHORS: The Opinion Leaders ...
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Note added at 17 hrs (2012-06-11 14:56:32 GMT)
--------------------------------------------------
International Journal of Wine Marketing www.emeraldinsight.com/journals.htm?...pdf - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
de IM Chaney - 2004 - Citado por 4 - Artículos relacionados
Market. With such a diverse family of brands supermarkets have felt the need .... sources such as opinion leaders may be more effective than mass media ...
Sedano's Supermarkets Taps Republica as Agency-of-Record ... www.hispanicprwire.com/.../sedanos-supermarke...En caché - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
26 Jun 2008 – ... Distribution Service Reaching U.S. Hispanic Media and Opinion Leaders ... The agency will develop an integrated marketing program that will include ... said Javier Herran, Director of Marketing, Sedano's Supermarkets.
Research: Harikesh Nair: Stanford GSB faculty-gsb.stanford.edu/nair/papers.htmlEn caché - Similares - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
Appendix: Wal-Mart, Supermarkets and Price Format Repositioning in the ... Behavior: The Role of Opinion Leaders,” Journal of Marketing Research, Vol.
[PDF]
An Analysis on the Effect of Supermarket Experiential Marketing ... www.seiofbluemountain.com/search/detail.php?... - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
The implementation of the supermarket experiential marketing and the statistical ..... Supermarkets should identify to seek the “opinion leaders” while using the ...
[PDF]
Interactive marketing communications www.marketing-online.co.uk/ch8.pdfSimilares - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
What are the new types of interactive marketing communications tools I can use? ..... Since the supermarket was monitoring these groups it was able to ...... the message for the opinion leaders when a product or service is at an early stage of ...
Apple Helping To Revolutionize The Supermarket Coupon Industry ... seekingalpha.com/.../577471-apple-helping-to-re...En caché - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
10 May 2012 – As a supermarket industry veteran with more than 20+ years as VP of Marketing for Kraft (KFT),Unilever and Entenmanns, I can honestly say their proactive move is the smart decision. ... TOP AUTHORS: The Opinion Leaders ...
Peer comment(s):
| agree |
Lisa McCarthy
: Beat me to it! :)
2 mins
|
|
many thanks Lisa! ;-)
|
|
| agree |
John Cutler
: I've always seen "opinion leaders"
16 hrs
|
|
many thanks John! ;-)
|
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