Glossary entry

English term or phrase:

sparring partner

English answer:

business coach / executive coach

Added to glossary by Christine Andersen
Sep 9, 2013 15:58
10 yrs ago
55 viewers *
English term

sparring partner

English Bus/Financial Business/Commerce (general) someone to sound out ideas on, a consultant
Is this expression a false friend? I prefer sounding board, but wonder...
I see 'sparring partner' again and again on websites in English, but find that the company HQ is in Scandinavia or Germany, and the English text is translated or perhaps written by a non-native.

In Denmark almost any self-respecting firm of consultants will offer 'sparring' as one of their services, and see themselves as 'sparring partners' for their clients, meaning someone to sound out new ideas on and trim them for the market. The English expression is used in Danish, and it is very tempting simply to leave it in a translation.

Is this a common expression in business?
It means someone who will discuss the client's ideas from a different angle, perhaps play devil´s advocate and look for problems, so that they can avoid them or solve them in advance.
Someone with supplementary expertise, typically a lawyer or economist who is a consultant to the technical expert.

It is used to lighten up the offer and take the stuffiness out of consultancy, although its purpose is serious.

Apart from boxing literally, I think of sparring as something more like banter or teasing, although indulged in by friends.

To me, what Scandinavians call sparring is more like sounding ideas out - and the service would be acting as a sounding board.

I have checked earlier Kudoz questions... but would like to raise the question again all the same, so thank you for your patience!

Discussion

Christine Andersen (asker) Sep 12, 2013:
Many thanks to everyone Thanks to everyone for a really good discussion - I wish I could give more points!
Alison MacG Sep 10, 2013:
thought partner/thinking partner Not sure these terms are much better, but they are at least found in original EN-language material, e.g.
Cynthia is a thought partner, sounding board and coach to senior leaders as they initiate and implement strategic change.
http://www.wibf.org.uk/content/mastering-personal-transition...
Arcus Consulting Ltd. - Sometimes you need a thinking partner or 'sparring partner'.
http://www.arcusc.com/BusinessCounselForFinanceLeaders.php


Responses

+1
4 hrs
Selected

business coach / executive coach

I come to this rather late, but I would like to offer an alternative.

On "sparring partner": I think your suspicions are probably sound. To me there are two issues here. First, is it an apt metaphor, and second, is it actually used in English-speaking business contexts?

My answers, briefly, would be yes, to some extent, to the first question, and no, on the whole, to the second. A sparring partner is someone who helps to train a boxer for a fight by probing his weaknesses and testing his skills in a mock-combat. I am surprised by Tony's statement that the notion of combat is totally out of place in a business context. This seems to me manifestly untrue. If you are pitching for business, trying to get hard-nosed investors to part with their money, you can expect a rough ride. Your presentation will be probed for weaknesses, often quite aggressively. So someone who prepares you by subjecting you in advance to tough questioning, playing devil's advocate, trying to shoot you down so you learn how to deal with it before you "get in the ring" for real, is by no means alien to a business context, it seems to me.

(Just in parentheses, this reminds me of when I was applying for academic posts, years ago, and had some interview training: someone gave me a grilling, brutally probing the weaknesses in my answers, to teach me how to handle it in a real interview. This sort of thing is common in a number of fields and I think "sparring partner" might include this kind of idea.)

I don't think a sounding board is quite the same thing. A sounding board is someone to give you an opinion, to try out ideas on, but without any suggestion of combative questioning designed to prepare you for dealing with a negative reception. It's a different role.

But yes, when you look, most uses of "sparring partner" in business contexts do seem to originate from companies with German, Dutch, Scandinavian or other foreign-language connections. It is sometimes found in bona fide English-language websites, but usually as a metaphor, sometimes actually in inverted commas, rather than an actual expression.

I think perhaps the notion of a business coach and of business coaching might be what we're looking for. It doesn't necessarily imply the "mock combat" kind of approach, but it does include the idea of training in a quasi-sporting sense, and the coach is explicitly distinguished from the mentor and the consultant:

"Coaching can benefit executives and succession planning candidates by providing a “safe” confidant to bounce ideas off of, brainstorm, discuss very sensitive issues, navigate troubling situations, and act as a ‘sparring partner’ for ideas and strategies before announcing or acting on them.
It is “lonely at the top,” and many very high level executives find that having a coach in the background is truly a ‘secret weapon’ and provides a competitive edge over those who try to ‘go it alone.’ Coaching is a very trusting relationship that entails goal setting and skills development to ultimately lead an executive to a better future. [...]
Can’t a Mentor, Consultant or Seminar Achieve the Same Results?
Company Mentors are effective with aiding employees in understanding the politics and culture of the company. They can advise on internal ways; however, they are not always ‘safe’ when discussing difficult situations within the company. A coach is able to discuss life-outside-of-the-firm and how to become well rounded with skills that go beyond your current function or company culture.
Consulting work is focused on specific business issues, usually surrounding process, policy, or procedures. Coaching is focused on YOU."
http://www.wolfmotivation.com/blog/coaching-the-secret-of-su...

Note the use of "sparring partner" in inverted commas in paragraph 1 of this quotation: it's the right idea, but not the standard term.

See also, for example: http://en.wikipedia.org/wiki/Coaching#Business_coaching

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Note added at 2 days18 hrs (2013-09-12 10:41:05 GMT) Post-grading
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I'm very glad! I must say I found "Alison's "thought/thinking partner" an interesting approach.
Peer comment(s):

agree Tony M : Yes! A good solution, and correct in register.
9 hrs
Many thanks, Tony! I love your story about the interview! I'm glad I wasn't up against you for a job ;)
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4 KudoZ points awarded for this answer. Comment: "Thanks, this fitted really well in my context"
+2
9 mins

sounding board


www.ft.com › Comment‎


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20/03/2013 - The interest in Sweden's approach comes as the debate over ownership ... Mr Nyrén says his company is there as a sounding board for both ...


“Life or Death of the World”: Letters from England and Scandinavia ...



pw20c.mcmaster.ca › ... › Civilians Caught Up in War‎


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Colette had been living on and off in Scandinavia since 1935. ... They used one another as sounding boards, puzzling out what was going on around them, ...


Scandinavia Chapter · 85Broads.com



www.85broads.com/.../351-scandinavia-chapter


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Address: Ideon Alfa 2,Scheelevägen 15A, Lund, Sweden .... recruiting other established members, acts as a sounding board for events pitched by the LT.

[PDF]
welcome to scandinavian cro. how can we help you? - SCRO



www.scro.se/upload/files/SCRO_infoA41.pdf


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Scandinavian CRO is a full service Contract Research Organisation with years of ... If you want to use us as an intellectual resource or sounding board, we are ...

eski :)
Peer comment(s):

agree Jack Doughty
3 mins
Thanks and greetings, Jack. :) eski
agree Claire Nolan
29 mins
Thanks for your confirmation, clain. eski :)
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+2
7 mins

not appropriate in this context

I would say this would not be an appropriate term to use in a business register. Your analysis is perfectly correct: originally, a training opponentin boxing, and then in everyday language, a kind of partner for play fighting.

However, the notion of combat is, IMHO, totally out of place in a business context, and your suggestion of 'sounding board' is much closer to what you need. I would be wary of any kind of informal expression.

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Note added at 14 hrs (2013-09-10 06:02:48 GMT)
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Charles has quite correctly taken me to task for my too-brief statement above about 'combat'; I did not mean to suggest thereby that a corporate environment may not be aggressive and combative! I was simply seeking to suggest that if a company is proposing its business coaching services to corporate customers, introducing the idea of 'combat' (even mock) between the company and its potential client may not be the best marketing strategy ;-)

I can echo Charles's own experience: when applying for my first lecturing job, I was coached at some length by my Vice-Principal, who was to be the chairman of the interview panel. There were only three of us on the shortlist, and I managed to so demoralize one of the other candidates in the waiting room, he actually withdrew! Then the interview panel were so knocked out by my by then well honed interview technique, I ended up interviewing them, and the remaining poor guy didn't stand a chance!
Peer comment(s):

agree Yvonne Gallagher : yes act as sounding board. Other really is a false friend here
7 mins
Thanks, G2!
agree Claire Nolan : As Christine points out, it seems to be common in English translations of other-language sites: a Google search reveals several uses on Eng. versions of sites located in Denmark, Germany, etc!
31 mins
Thanks, Clain! I have to say I can't conceive of any native writer using it.
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