patrickfor Mar 6, 2014:

Polyglot45 is right, if I may I will add that most of the time if also means "at a fair price".
so " available on the market on any given day" + "at a fair price" (good value for the money...)

Louise Etheridge (asker) Mar 6, 2014:

Yes, you're quite right Carol! I suppose I wasn't sure if it had a different meaning. I got the gist but it always helps to have some peer agreement and sometimes people come up with nice alternatives... Thanks for your thoughts

Carol Gullidge Mar 6, 2014:

don't know if this helps, but only recently I completed a large tourism guide, and the whole of the last section was devoted to eating out. It was quite noticeable that the different restaurants expressed the same ideas in quite a variety of ways. And, even if you have one advertorial writer describing all of them, you still have to keep varying the descriptions - which can be quite a challenge! (I speak as a former advertorial writer!).
This could account for the fact that you MAY see exactly the same thing expressed in a variety of ways.

Not saying that this is necessarily what is happening here...

And of course, this is also true of any text - not simply advertorials :)

Louise Etheridge (asker) Mar 6, 2014:

Thanks polyglot, this text spoke a lot about seasonal produce too (in more obvious terms) so I wasn't sure if it had a slightly different meaning...

polyglot45 Mar 6, 2014:

it simply means that the chef adapts his menu to the fresh produce available on the market on any given day (seasonal...)