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Portuguese translation: mídia paga

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:working media
Portuguese translation:mídia paga
Entered by: Cintia Galbo

13:37 Jul 28, 2021
English to Portuguese translations [PRO]
Marketing - Computers (general) / General
English term or phrase: working media
The “working media” debate, i.e. what percentage of advertiser programmatic budgets get spent on pure media (and what this percentage should be), has been raging for some time now.

It’s a contentious topic, fueled by a historic lack of transparency, but one that, I feel, has a simple solution:

1. Work with partners who can give you full transparency of the programmatic value chain (yes, they do exist!).

2. Identify which fees in the value chain you deem to be necessary/valuable and work on reducing/removing the rest.

Alguém sabe se este termo já é traduzido ou ainda deixado em inglês? Não encontrei nada a respeito. Obrigada desde já.
Cintia Galbo
mídia paga
Explanation:

https://www.the-makegood.com/post/2012-12-12-working-media-n...
"Non-working media includes costs related to production, talent, promotions and fees paid to agencies. Working media is – plain and simple – paid media, otherwise known as the dollars paid to media partners in return for media impressions."
Selected response from:

Matheus Chaud
Brazil
Local time: 07:27
Grading comment
Obrigada!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1mídia paga
Matheus Chaud
3 +1mídia de trabalho
ferreirac


  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
mídia de trabalho


Explanation:
Sug.

--------------------------------------------------
Note added at 7 mins (2021-07-28 13:44:47 GMT)
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Ver https://www.google.com/search?q="mídia de trabalho" marketin...

ferreirac
Brazil
Local time: 07:27
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 117
Notes to answerer
Asker: Obrigada!


Peer comments on this answer (and responses from the answerer)
agree  Clauwolf
57 mins
  -> Obrigado!
Login to enter a peer comment (or grade)

10 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
mídia paga


Explanation:

https://www.the-makegood.com/post/2012-12-12-working-media-n...
"Non-working media includes costs related to production, talent, promotions and fees paid to agencies. Working media is – plain and simple – paid media, otherwise known as the dollars paid to media partners in return for media impressions."

Matheus Chaud
Brazil
Local time: 07:27
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 277
Grading comment
Obrigada!

Peer comments on this answer (and responses from the answerer)
agree  Paulo Ribeiro: "Mídia paga é toda comunicação que uma marca realiza investindo dinheiro para ter algum resultado esperado": https://www.digitalhouse.com/br/blog/midia-paga-no-marketing... e https://webinsider.com.br/a-funcao-da-nanopublicidade-na-era...
15 mins
  -> Obrigado, Paulo!
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