Glossary entry

French term or phrase:

point chaud

English translation:

bakeoff outlet

Added to glossary by JabTrad
Feb 25, 2005 12:12
19 yrs ago
7 viewers *
French term

point chaud

French to English Bus/Financial Retail
" ... un réseau de 7 points chauds viennoiseries."
In a description of a group's retail activities.
Could this be "Bakers/Pastry counters"?

Discussion

df49f (X) Feb 25, 2005:
Point Chaud is a registered trademark (despite lack of capitals above) - http://www.pointchaud.com/presgc_mentions.htm
Jane Lamb-Ruiz (X) Feb 25, 2005:
If you say counters, you mean they are selling Furniture on which the bakeoff items are sold. Ergo, it will be a contresens. They are selling bakoff products not the structure for the food. See my answer please.

Proposed translations

+3
2 hrs
Selected

hot bakeoff outlets or hot viennoiserie outlets

here is a French company in the UK, that is doing just what you describe. It's called Delices and here is its marketing blurb:

*****Delice adds hot takeaways to Foods from Around the World ****
Just added to products available from Tony's Foods from Around the World convenience store in Raynes Park, London, is ***the hot food to go concept from Delice de France***. Tony's has been run by Shailendra Patel for more than 20 years and has gradually built up a reputation for being what he call a "mini-Harrods". He sells a range of food products from just about every country in the world, for most tastes and ethnic groups.
***Like many operators of the new Hot Food to Go offer****, Mr Patel already had an instore oven to bake off bread products in the C'est Magnifique bakery package also offered by Delice de France. Adding the display cabinets for the ***hot food offer was simple and immediately increased the food takeway offer to include a Top 40 list of products.
This includes chicken goujons and BBQ wings, potato wedges, pizza bagels, pies and pasties, quiches, and a wide range of hot savouries. Also available from Delice de France are established products such as hot panini sandwiches, soup and bread, and a new range of convenience sandwich fillings.
Mr Patel says he has seen takeaway sales rise by 25 per cent in the few weeks he has offered the Hot Food to Go products. He also says he particularly appreciates the delivery service offered: twice daily if necessary. Delice will also deliver one box if asked; previous suppliers of ***bakeoff products*** delivered twice weekly with a 10-box minimum order. With frequent deliveries, a minimum of back-of-the-house freezer space is needed.
The package also includes point-of-sale and packaging material. Backing up the bakeoff offer is the ambient Delice de France Express display unit. This is a compact counter unit designed to retail a wide range of the company's wrapped ambient products. Delice has just extended its listing of wrapped and branded products to include more than 20 separate items including muffins, cookies, doughnuts, scones, viennoiserie, brownies and cake. Branded bags, packaging and paper napkins are also available.
Branding is very important in almost all ***bakeoff and takeaway outlets***. Consumers today find brands a reassurance, and for the operator the result is more sales appeal and a focus for attention, says Delice de France.

not counters...







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Note added at 2 hrs 29 mins (2005-02-25 14:41:19 GMT)
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Final: hot bakeoff outlets...totally covers your concept.

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Note added at 3 hrs 35 mins (2005-02-25 15:47:41 GMT)
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if you say counters in English, it means you are selling furniture for stores..
Peer comment(s):

agree df49f (X) : ... except that Bourth is also right: "Point Chaud" is a franchise tradename, which could easily be combined with one of your suggestions
1 hr
yes but do we know whether that is the case here? I would assume that the text would have capitalized the term..
agree Tony M : ... though I defend 'counter' in terms of UK English: "I bought it from the deli counter" is perfectly correct and very common // But you COULD say 'deli counter sales' or 'sales from deli counters'; I think this is an AE/BE thing
3 hrs
yes Dusty but in a food annual report, you wouldn't say sales of deli counters undelss you meant that..why do you pretend not to see? The people are selling bakery edibles not bakery utensiles/supplies
agree writeaway : fwiw, agree with Dusty about counters.
6 hrs
I can't see how you guys can't see it, in this context, if you say hot viennoiserie counters, you are selling furniture..it has to be bakeoff or hot vien. products..really...it has nothing to do with UK English..it has to do with ambiguity of English!
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4 KudoZ points awarded for this answer. Comment: "Thanks very much to everyone, didn't think it would be such a hot topic! "
+1
13 mins

See explanation below...

It means a sales outlet that does not MAKE bread (from scratch), but simply BAKES ready-prepared [and in practice, often frozen] products. This is a legal distinction, they are not allowed to call themselves 'bakeries'

In effect, it will be a place selling 'fresh-baked' croissants etc. It MAY also sell them as hot snacks, though this is not automatic --- I know lots of 'points chauds' where they do NOT sell them specifically for takeaway consumption.

Difficult to think of a neat equivalent term, maybe something like 'bakery outlet' gets close... Your best bet would probably to add an explanation, if your text permits...
Peer comment(s):

agree Michel A. : with your explanation and think my translation fits quite well with it ;-)
13 mins
Merci, Michel ! I support your suggestion 100%
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+2
13 mins

hot viennoiserie counters

Delice de France: Department: 'Viennoiserie & Danish'

It offers its customers around 520 different products: speciality continental bread, patisserie, viennoiserie, savoury and desserts. ... Viennoiserie. ...
www.delicedefrance.co.uk/ delice/dept.asp?dept_id=2&mdept_id=2 - 28k - Cached - Similar pages


Croissant, viennoiserie, danish pastry, morning goods at Bagatelle ...

... light puff pastry. This led the way to "Viennoiserie", a middleground between Bakery and Pastry. THE VIENNESE PRODUCTS. Uniting the ...
www.bagatelle-boutique.co.uk/vn/viennoiserie.php - 9k - Cached - Similar pages


Viennoiserie products supplier - The Bagatelle Concept Ltd London

Viennoiserie products. Bagatelle bread supplier pastry supplier danish supplier London. ... Miscellaneous viennoiserie products. Miscellaneous. Savoury. ...
www.bagatelle.co.uk/wholesale/danish/danish-others.php - 10k - Cached - Similar pages


International Food & Drink Exhibition - Societe De Viennoiserie ...

... search, sitemap, help, copyright, privacy, options, contact. Societe De Viennoiserie Fine. Search for: A B C D E F G H I J K L M N O P Q R S T U V W X Y Z all: ...
www.ife.co.uk/page.cfm/action=Exhib/ExhibID=01432 - 47k - Cached - Similar pages


vacherin velouté verjuice vermicelli viennoiserie vierge

... sour grape or crab apple juice used in place of vinegar. vermicelli. thin pasta noodles often used in soups. viennoiserie. yeast dough bakery products. vierge. ...
www.catereronline.co.uk/chef/ culinaryDictionary.asp?strSearch=V - 29k - Cached - Similar pages


Conran Restaurants

... grapefruit 2.50 Fruit salad 5.25 Fruit salad with Greek yoghurt 6.00 Greek yoghurt and honey 3.00 Muesli and Greek yoghurt 3.50 Viennoiserie Mixed Vienoiserie ...
www.conran-restaurants.co.uk/ restaurants/coq/breakfast.html - 12k - Cached - Similar pages


DuMouchel Products

... larger view,. then use your browsers "back" button to return to this page. Viennoiserie (yeast product for breakfast and afternoon tea). ...
www.dumouchel.co.uk/product_details.htm - 14k - Cached - Similar pages


.:: Deliciously French ::. Products - Hot & Cold Buffet

... Range of croissant & French viennoiserie Traditional jams, bread & butter Fresh fruit platter. Extras. Extra ½ round viennoiserie, £ 1.00 per person. ...
www.deliciouslyfrench.co.uk/ shopping/index.php?cat_id=10 - 20k - Cached - Similar pages


[FLASH] Viennoiserie Viennoiserie Viennoiserie Viennoiserie Torsade ...

File Format: Shockwave Flash
Viennoiserie Viennoiserie Viennoiserie Viennoiserie Torsade Chocolat Torsade Chocolat Torsade Chocolat Torsade Chocolat Tarte aux Poires Tarte aux Poires Tarte ...
www.delicedefrance.co.uk/delice/flash/top_CUST_CARE.swf - Similar pages


DuMouchel Services

... petit four - in bulk or on a display tray; breakfast (viennoiserie) - delivered fresh each morning. ... viennoiserie- -bulk delivery, paper bags supplied on request. ...
www.dumouchel.co.uk/product_listings.htm - 6k - Cached - Similar pages

Peer comment(s):

agree Connor : Viennoiserie counters - I think 'hot' is a bit over the top
6 mins
just means they have an oven to reheat the croissants....
agree Tony M : Depending on the exact nature of their business (hot takeaway snacks vs. simple bakery products), I think the 'hot' may well be OK; 'hot counter' was my own first thought... // Cheers, Michel -- I'd be flattered to have my mind compared to yours !
16 mins
Great minds think alike ;-))
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-1
59 mins

hot spot

as a pun
bakery - right from the oven - hot - hot spot
Peer comment(s):

disagree Tony M : Pun or not, this really wouldn't convey the right idea in EN
2125 days
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+1
1 hr

Has been asked before

In addition to any possible "generic" meaning, from memory it is also a trade name.

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Note added at 1 hr 24 mins (2005-02-25 13:36:13 GMT)
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Créée en 1981, la société Point Chaud comprend 130 implantations.
C\'est une enseigne qui se développe par trois grandes stratégies d’implantation : le centre ville, les galerie marchandes et la périphérie sur une surface moyenne de 80 à 150 M²

Date de création de l\'activité : 1981
Nombre d\'implantations : 130
Conditions d\'accès au réseau
Droit d\'entrée : 10 000 €
[http://www.observatoiredelafranchise.fr/V2/cgi-bin/home/cont...]
Peer comment(s):

agree df49f (X) : yes Point Chaud is a trade name - this combined with one of Jane's "generic" terms should do the trick
2 hrs
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