Nov 1, 2016 13:16
7 yrs ago
Danish term

noget af det smarte

Danish to English Other Marketing / Market Research
Det der er lidt farligt I øjeblikket er, at der bliver sat sensorer op alle mulige steder, men bliver de virkelig brugt?
Det er noget af det smarte og alt muligt andet, men det gælder altså om, at vi skal finde ud af, hvad er formålet.

This is a transcript of an interview with a construction company about big data. Struggling to make sense of 'Det er noget af det smarte og alt muligt andet' in this context.

Proposed translations

+2
7 mins
Selected

It's new and fancy and all that

... Could be one way of putting it in casual, spoken terms.
"It's new and fancy and all that but the bottom line is that we need to determine what the purpose is"
Peer comment(s):

agree Diarmuid Kennan
21 mins
agree Thomas Krogh : Agree!
9 days
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4 KudoZ points awarded for this answer.
2 days 30 mins

sure it's glitzy

The sense seems to be that the "sexy" factor is not in reasonable proportion to the benefit.
Example sentence:

Sure it's glitzy, but is it justified in terms of the benefit to be had?

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