English to German Social Sciences Psychology

Nudges are based on the fact that people’s behaviour is influenced by a multitude of factors that go far beyond direct instruction, price incentives (e.g. subsidies or taxes), legislation and law enforcement. Research in behav-ioural economics and psychology has shown that nudges can be powerful and cost-effective tools of achieving voluntary compliance with socially beneficial goals. Example of nudges are default rules (i.e., what happens if the individual makes no decision), providing information at the right time (i.e., when the decisions are taken), struc-turing payments over time such that individuals can overcome their natural tendency towards impatience, ***unobtrusively influencing individuals’ attention*** towards particular aspects/consequences of a decision, the activation of peer pressure for compliance with social norms, etc.

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