English to Russian Marketing General / Conversation / Greetings / Letters

Доброго времени суток.

No doubt these things were on more than a few minds at Anheuser- Busch when they were making the ad “Puppy Love” for the 2014 Super Bowl. In addition to the standard high stakes, the brand also had a reputation to protect. Their Clydesdale-themed Super Bowl ads were perennial hits, nailing down a place in Ad Meter’s Top Five more times than any other brand the previous decade.

That alone made the upcoming ad a good bet for favorite. There was no doubt Anheuser-Busch would be pulling out all the stops. And if you dig into the ad, there are a lot of reasons to point to why anyone might think it would be a winner.

First, it’s insanely cute. I mean, it’s centered around a Labrador puppy ***for heaven’s sake***. Beyond cute, though, the spot was directed by Jake Scott, son of famed director Ridley Scott, who, interestingly, directed the famous Apple “1984” ad that aired in Super Bowl XVIII. The humans in front of the camera, meanwhile, include a gorgeous former swimsuit model and actress and a handsome, rugged man. And then there was the song playing behind it all: the beautiful “Let Her Go” by British musician Passenger.

Не думаю, что обычные варианты перевода (ради всего святого и т.п.) тут подходят.

Спасибо.