BTG

20:50 Apr 16, 2016
This question was closed without grading. Reason: Other

English to Spanish translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: BTG
Hola

estoy traduciendo un texto sobre estrategias de marketing y promoción de bebidas alcohólicas y me aparecen muchos acrónimos como "BTG", "MIB" "MRI". ¿Alguien me puede echar una mano o decirme dónde podría encontrarlos? Gracias de antemano

• Develop new and innovative BTG programs to drive consumption (MIB/MRI)
Laura Gómez
Spain
Local time: 15:37


Summary of answers provided
4 +1por vaso/copa
Juan Arturo Blackmore Zerón
4 +1Business-To-Group
Amaya Iraeta Salazar
3Business Technology Group (Grupo de Tecnología Empresarial)
JohnMcDove
Summary of reference entries provided
Refs. /relevance?
Taña Dalglish

Discussion entries: 4





  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
btg
por vaso/copa


Explanation:
BTG/By The Glass. Es un expresión que se refiere a los precios por botella y por vaso/copa.


    Reference: http://https://www.slcmenu.com/2014/06/29/btg-wine-bar-menu/
Juan Arturo Blackmore Zerón
Mexico
Local time: 08:37
Works in field
Native speaker of: Spanish
PRO pts in category: 48

Peer comments on this answer (and responses from the answerer)
agree  JohnMcDove: ¿Programas por vaso? No parece que sea muy congruente en el contexto... / Ok, ya veo. Serían programas de marketing de ventas BTG, por consumo de vasos, como un medio de incentivar las ventas.
46 mins
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54 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
btg
Business Technology Group (Grupo de Tecnología Empresarial)


Explanation:
Estoy suponiendo, sin tener más contexto...

Pero creo que "por aquí irían los tiros"...

http://www.acronymfinder.com/Business-Technology-Group-(vari...

MIB
Management Information Base
http://encyclopedia2.thefreedictionary.com/Management Inform...

Machine Readable Information
http://www.acronymfinder.com/Machine-Readable-Information-(M...

Suerte.

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Note added at 2 hrs (2016-04-16 23:25:33 GMT)
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No, ya veo que la respuesta de Juan va más encaminada que la mía.

http://www.marketingwine.com/industry_overview.htm

Serían programas de promoción y marketing donde se incentiva la venta con programas BTG, ventas por vaso.

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Note added at 2 hrs (2016-04-16 23:31:13 GMT)
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https://en.wikipedia.org/wiki/Mint_condition

MIB, is probably "Mint in Box"..., a in a wine bottle never opened...

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Note added at 2 hrs (2016-04-16 23:40:28 GMT)
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MRI refers to the advertising company Mediamark Research and Intelligence. In 2010, MRI renamed itself GfK MRI to help clients establish a better connection with GfK—MRI's parent company. MRI primarily gathers opinions on magazines with more than 50 readers. However, MRI performs research through all types of media, including the Internet.

http://smallbusiness.chron.com/mri-advertising-34172.html

Uff, lo de MIB, tal vez sea otra cosa...

JohnMcDove
United States
Local time: 06:37
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 192
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2 days 14 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
btg
Business-To-Group


Explanation:

Estrategias de marketing para grupos sociales

An Overlooked Opportunity For Consumer Brands: Selling Business-To-Group
There are two well-defined sales channels that most people use. Selling directly to individuals, more formally known as business-to-consumer (B2C), and selling products or services to other organizations, known as business-to-business (B2B).
[...]
But we also discovered another channel. We’ve created custom products for wedding parties, professional cycling teams, the Greek system, nonprofits and more. Although these sales initially took us by surprise, after a few years of people coming to us and asking for products, we finally decided to formalize this channel. We call this third channel business-to-group, or B2G.
http://www.forbes.com/sites/theyec/2015/08/19/an-overlooked-...


Existe otra opción, más frecuente en los resultados de búsqueda, que hace referencia al B2G/BTG como Business to Government, pero, sin contar con más contexto, no le veo mucho sentido (bebidas alcohólicas). En cualquier caso, tiene también el sentido de “dirigirse a grupos”, de “agrupar”.

[...]Consiste en optimizar los procesos de negociación entre empresas y el gobierno a través del uso de Internet. Se aplica a sitios o portales especializados en la relación con la administración pública. En ellos las instituciones oficiales pueden ponerse en contacto con sus proveedores, y estos pueden agrupar ofertas o servicios , podríamos llamarlos de “empresa a Administración”.
https://www.icesi.edu.co/blogs_estudiantes/vanessa/2009/09/1...




    Reference: http://www.forbes.com/sites/theyec/2015/08/19/an-overlooked-...
Amaya Iraeta Salazar
Italy
Local time: 15:37
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  JohnMcDove: Esto tiene bastante sentido... (Necesitamos algo más de contexto, pero diría que es esto...)
6 days
  -> Muchas gracias, John. Sí, con más contexto podríamos afinar mejor.
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Reference comments


2 hrs peer agreement (net): +1
Reference: Refs. /relevance?

Reference information:
Laura:
Like Lorena, I am a tad confused if you need BTG or what you found "below the line" (BTL) is what you in fact require, but I found these below. I am not 100% sure of its relevance to your context.

BtG or BTG > Bridging the Gap

Market Research Experts in Alcoholic Beverages ...
www.greenbook.org/market-research-firms/alcoholic-beverages
Companies that offer market research services related to alcoholic ... Read more » Bridging the Gap Between Data and Creativity Through Market Research.
EU Projects / European Alcohol Policy Alliance - Eurocare

www.eurocare.org/eu_projects
The AMMIE project (Alcohol Marketing Monitoring in Europe) consists of ... Europe: Bridging the Gap (BtG) was funded by the European Commission for the ... self-regulation on the advertising and marketing of alcoholic beverages in all 25 ...

Bridging the Gap / EU Projects / European Alcohol Policy ...
www.eurocare.org › EU Projects
The Eurocare project, Alcohol Policy Network in the Context of a Larger Europe: Bridging the Gap (BtG) was funded by the European Commission for the years ...

Taña Dalglish
Jamaica
Native speaker of: English
PRO pts in category: 24

Peer comments on this reference comment (and responses from the reference poster)
agree  JohnMcDove: This seems like a good possibility... But it looks like we need more context to really say one thing or the other...
4 hrs
  -> I agree. Thanks. Perhaps by identifying what "MIB/MRI" are would shed more light on this matter.
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