This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
en pied
Commandant l'Etat-Major Interarmées

Glossary entry

French term or phrase:

Panoramique

English translation:

fold-out

Added to glossary by Louisa Tchaicha
Nov 1, 2010 11:40
13 yrs ago
1 viewer *
French term

Panoramique

French to English Marketing Advertising / Public Relations Tarifs (annonces publicitaires)
Hi,

My context is tables with the dimensions and formats of advertisements for a magazine

In one table called "emplacements spéciaux" (translated as "Special positioning") I have between brackets "panoramique" with an asterisk then at the bottom of the page: *plus frais d'insertion de la page publicitaire min.1/1 page

Any ideas what "panoramique" might be?
Thank you :)
Proposed translations (English)
4 fold-out
3 inside/outside front/back cover
Change log

Nov 1, 2010 14:33: Emma Paulay changed "Field" from "Other" to "Marketing" , "Field (specific)" from "Journalism" to "Advertising / Public Relations"

Discussion

Claire Nolan Nov 1, 2010:
''Bleed'' is translated ''à fond perdu'' in both Termium and the GDT.

illustration à fond perdu / illustration à plein papier / illustration à pleine page: http://www.btb.termiumplus.gc.ca/tpv2alpha/alpha-eng.html?la...
Helen Shiner Nov 1, 2010:
@ Clanola Yes, the key seems to be the bleeding to the edges of the page in some prominent position - front/back page inside/outside or as you suggest a double page spread or, indeed, a centre fold. The point is no margins as would be the case for a full-page spread.
Claire Nolan Nov 1, 2010:
Magazine ad sizes shown here: http://pf.epubxpress.com/wps/portal/pfin/c0/04_SB8K8xLLM9MSS...

2-page spread bleed (no margins) seems to be the largest.
Helen Shiner Nov 1, 2010:
Special position If you do a Google search for advertising rates for journals and 'special position', it quickly becomes apparent that these 'special positions' refer to front and back covers. The positioning is obviously more prominent and the image/ad concerned can bleed right to the edge of the page, whereas a full-page ad would be subject to borders. Hence its larger size.
Claire Nolan Nov 1, 2010:
Here are some advertising formats for a newspaper in Switzerland, with ''panoramique'' being the biggest (bigger than a one-page ad).

http://www.la-gazette.ch/docs/tarifs_juracombi_2010.pdf
Charles Ferguson Nov 1, 2010:
How about "taking up the entire available space" ? Or "without borders" ? These are only guesses. I'm only flying a kite.

Proposed translations

2 hrs
Selected

fold-out

It refers to an advert which is three (possibly even four) pages wide, folded at the outer edge(s), offering a panoramic page layout.

The clue to interpreting this correctly is in the footnote to the text "plus frais d'insertion de la page publicitaire min.1/1 page", which tells the buyer that there will be an extra charge (in effect, a 100% mark-up) because such pages require extra operations: folding and manual insertion. Such extra charges would not apply if it referred simply to a double-page spread.

Bringing Them to Life - [ Traducir esta página ]
The book includes one panoramic fold-out illustration of Russell's work. .... the placement of the colors and the words on the pages depicts Monk's music. ...
alapress.org/.../ALA_print_layout_1_413229_413229.cfm - En caché
Folding Binder - Shop Smarter.com - [ Traducir esta página ]
Front cover folds back to allow perfect placement of a cover page, .... Panoramic fold-out center loading heavyweight poly sheet protectors, 25/box ...
www.smarter.com/se--qq-folding+binder.html - En caché
Peer comment(s):
neutral Helen Shiner : just to point out that 'min. 1/1' means 'minimum of 1 full-page' which rather undermines your argument. I think these special positions could ALSO include a fold-out but are not limited to them.
2 hrs
I read 'min. 1/1' as being the minimum surcharge for handling the insertion of a panorama, as described above.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thank you :)"
28 mins

inside/outside front/back cover

I am not sure if there is a generic term, but when checking Google - see my discussion entry - special positions for advertising in journals seem to consist of front/back cover placements.

an example: http://www.botany.org/ajb/advertising.php

--------------------------------------------------
Note added at 46 mins (2010-11-01 12:27:06 GMT)
--------------------------------------------------

I think the term you need is 'full-bleed advert':
You can place a full page and full bleed advert anywhere in the newsletter (colour adverts tend to be placed close to the front or back). Artwork sizes for these are 216mm x 303mm with bleed.
http://mathstore.ac.uk/headocs/msorconnections_advertisinggu...

--------------------------------------------------
Note added at 49 mins (2010-11-01 12:29:56 GMT)
--------------------------------------------------

or 'full-bleed page' or just 'full-bleed': see useful diagram here -

http://www.frieze.com/uploads/images/middle/frieze.adspecs.2...
Peer comment(s):
neutral Jennifer Levey : Never, ever seen 'panoramique' used to mean 'bleed' (à fond perdu). And there's no need for a bleed page to be inside front or back cover.
6 hrs
You don't seem to have read my entire answer which developed as we received more context. I don't actually suggest that panoramique means 'bleed' on its own. Neither do I say that it must be 'inside front or back cover'.
Something went wrong...
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search