direkt beställning

English translation: (made) to order

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Swedish term or phrase:	direkt beställning
English translation:	(made) to order
Entered by:	Joshua Lotz

19:27 Oct 13, 2010

Swedish to English translations [PRO]
Marketing - Computers: Software

Swedish term or phrase: direkt beställning

Context:

"Vi utvecklar appar för iPhone, iPad och Android på direkt beställning."

The meaning of a 'direkt' vs. an 'indirekt' order is unclear to me. The company makes custom-tailored apps for iPhone and other platforms, so I'm not sure what other kind of 'beställning' they could have than 'direkt beställning'?

Joshua Lotz KudoZ activity Questions: 3 (none open) Answers: 4 Sweden
Local time: 17:55

(made) to order

Explanation:
This is how I understand it. The word 'direkt' seems to be merely stressing that the product is produced in responce to specific requirements.

Selected response from:

Diarmuid Kennan
Ireland
Local time: 16:55

Grading comment

Thanks. See my comment above.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

(made) to order

Diarmuid Kennan

bespoke

Christina Gisselberg Skaskiw (X)

2 +1

on-line order

rajagopalan sampatkumar

Discussion entries: 2

Answers

59 mins confidence:

peer agreement (net): +2

(made) to order

Explanation:
This is how I understand it. The word 'direkt' seems to be merely stressing that the product is produced in responce to specific requirements.

Diarmuid Kennan
Ireland
Local time: 16:55
Works in field
Native speaker of:

English
PRO pts in category: 8

Grading comment

Thanks. See my comment above.

Notes to answerer

Asker: Thanks for your answer. I agree that 'direkt' is either superfluous here (because the order is obviously 'direct' and there is no "middleman" if you are paying us a company to develop an app for you) or else refers to the the fact that the company's products are custom-made 'directly' for the client.

8 hrs confidence:

peer agreement (net): +1

on-line order

Explanation:
--

rajagopalan sampatkumar
Switzerland
Local time: 17:55
Native speaker of: English

Notes to answerer

Asker: Thanks for your answer. 'Online order' is plausible, but not quite appropriate in this case. The company actually meets with clients in person to do market research, focus groups, brainstorming, etc., so they it's not really the case that they, for example, take online orders and then ship back a completed app in a few days or something like that.

19 hrs confidence:

bespoke

Explanation:
Often used for software that is tailor-made for a customer.
Oxford Dictionary of English confirms this.

Example sentence(s):

We develop bespoke apps for iPhone, iPad and Android.

Christina Gisselberg Skaskiw (X)
Local time: 16:55
Native speaker of: Swedish

Notes to answerer

Asker: Thanks for the suggestion. In this case the client prefers an American English translation and 'bespoke,' to my knowledge, is a British English term.

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English translation: (made) to order

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