Glossary entry

German term or phrase:

Kalt-/Warmakquisition

English translation:

cold/warm canvassing

Added to glossary by casper (X)
Jan 31, 2007 12:07
17 yrs ago
1 viewer *
German term

Kalt-/Warmakquisition

German to English Marketing Marketing
Kalt-/Warm- und Telefonakquisition
Proposed translations (English)
3 cold/hot canvassing
3 +3 cold/warm calling
3 cold-selling and hot selling

Proposed translations

33 mins
Selected

cold/hot canvassing

cold canvassing
hot canvassing
telephone canvassing
Something went wrong...
3 KudoZ points awarded for this answer. Comment: "I went for cold canvassing, warm canvassing, phone canvassing. "
12 mins

cold-selling and hot selling

"Cold-selling": knocking on doors without having been invitied;
"Hot selling": knocking on doors, HAVING been invited;
"telephone selling": I really don't think we need to go into that...
That's how I see it, anyway.
Something went wrong...
+3
11 mins

cold/warm calling

I believe this is what we'd call it

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Note added at 1 hr (2007-01-31 13:13:39 GMT)
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I'd probably write "telemarketing" ... "calling" can also be done in person -- e.g. "to call on someone"
Note from asker:
But if "calling" was the right answer, what would be T e l e f o n akquisition then?
Peer comment(s):

agree Steffen Walter : http://www.businessknowhow.com/marketing/warm-call.htm
12 mins
Danke, Steffen
agree Nicole Schnell
1 hr
Danke, Nicole
agree Julia Lipeles
3 hrs
Danke, Julia
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