Feb 18, 2007 17:14
17 yrs ago
1 viewer *
French term

Emerger

French to English Marketing Cosmetics, Beauty
In text on designer who has recently launched his own fragrance and range of body care products:

Comment ***émerger*** sur la marque sans grands lancements produits en 2008 (hors lancement corps) ?

Proposed translations

+1
2 hrs
Selected

stand out

How can/could we stand out (or come to the brand's forefront) without a major product launch in 2008?

(w/o further context it's hard to pick a verb tense)
Peer comment(s):

agree Karen Tkaczyk
1 hr
thanks, karen
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4 KudoZ points awarded for this answer. Comment: "Yes, I think this is the meaning in this particular context - thanks!"
8 mins

emerge

:))
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+3
20 mins

break into

Like "breaking into a market"?
Note from asker:
Further on in the article, they say (for a spa product launch): Etre présent de façon ***émergente ***dans les articles spécial minceur sortie au printemps.
Peer comment(s):

agree Gacela20
13 mins
Thank you!
agree Julia Bogdan Rollo (X)
46 mins
Thanks!
agree Rebecca Parker - Into English Ltd. (X)
21 hrs
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+2
4 hrs

gain (brand) awareness


This seems to be the fashionable word of the moment. It seems to be one of those words which is almost superfluous, meaning pretty well anything the author wants, provided the idea of emerging is there. Bubbling to the surface, coming to the forefront, grabbing people's attention, being present, being published etc.

Here the idea is that people should know about the product, they should be aware of it. cf. consumer awareness
Peer comment(s):

agree tatyana000
50 mins
Merci tatyana000
agree Miranda Joubioux (X)
14 hrs
Thanks Miranda
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11 hrs

how to make one's appearance in the brand-name market

Hello,

In this context.

comment émerger = how to make one's appearance (la façon dont on émerge sur la marque (le marché des marques)

la marque = brand-name market

présent de façon émergente = to be present as a newcomer

This producer is thinking about how he can make his appearance inot the brand-name market considering that any major products being launched in 2008.

Without more context, I can't sure.

I hope this helps.
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21 hrs

how to make the brand visible

I would like to put it this way, in the brand warfare.
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