French term
c'est à qui définira
Les notions et les concepts marketing se multiplient, et c'est à qui définira le mieux le comportement des consommateurs. A ce jeu-là, XXX remporte la palme. On lui doit notamment le terme le plus utilisé par le responsables du marketing de France et de Navarre: le "cocooning".
TIA
Proposed translations
competition is fierce to find the best definition of consumer behaviour
agree |
siragui
: Nice turn of phrase. Maybe "come up with"?
30 mins
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Thanks siragui :)
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and it's important/crucial which one defines
it's (now) up to, it's a matter for, it depends on s/he who, those, whoever
agree |
Melissa McMahon
3 mins
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agree |
Patrick Fischer (X)
6 mins
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agree |
ormiston
: yes, the one who best coins the term / hits the spot
1 hr
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and it's a race to find new definitions for consumer behavior
agree |
Sandra Petch
: Definitely the idea of "who does it first/best" in this phrase!
1 min
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thanks Sandra
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agree |
siragui
: Agree with the translation, not the above comment.
14 mins
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thank you
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agree |
Claire Cox
: or "and the race is on to find..."
19 mins
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this is quite nice as well
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neutral |
ormiston
: I honestly can't see a notion of haste (or 'race') in the French. Only seem to be able to reply here ! I really feel the stress is on MIEUX, i.e. the clever chap who puts his finger on the social pulse BEST (see my comment to suggestion above)
59 mins
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I would agree with that, but I do see a notion of competition and race is one way to express that
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agree |
Gina W
1 day 22 hrs
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there's a competition/rush/free-for-all to define
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Note added at 39 mins (2007-09-28 07:44:40 GMT)
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In the context it doesn't matter much, but the expression itself certainly doesn't mean "let's see who does it best", as example 2 above shows. In this article about a dog show, it means "they all want to be petted by him":
Assis au salon, visiblement accepté par les maîtres, il est un "caresseur" potentiel, et c'est à qui fera la conquête du nouveau venu !
galgo.free.fr/caractere.htm
Entre Londres et New York, c’est à qui fera preuve du plus grand laxisme réglementaire. L’action apparemment concertée des banques centrales ces derniers
Franchement, c'est à qui fera la meilleur vanne sur Microsoft c'est gonflant. La plupart des interventions ne sont pas constructives et puent
http://www.liberation.fr/actualite/economie_terre/272364.FR.php?mode=PRINTERFRIENDLY
http://www.zdnet.fr/actualites/informatique/0,39040745,39373197,00.htm
agree |
Bailatjones
: I was thinking of free-for-all as well, I think that might be a good way to describe it
22 mins
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thanks!
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Discussion