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départ port avancé
lot
Oct 19, 2009 12:05
14 yrs ago
French term

opération séduction

French to English Marketing Marketing marketing
Comment mettre en place une opération séduction sur un produit bancaire exclusif dans un contexte général de crise ?
Proposed translations (English)
4 +7 charm offensive
4 +3 seduction campaign
2 +1 win-over campaign
2 -1 wooing operation
References
See also...

Proposed translations

+7
18 mins
Selected

charm offensive

-
Reference:

http://books.google.co.uk/books?id=RXtJw1OHDTIC&dq=%22charm+offensive%22&printsec=frontcover&source=bl&ots=94aemXtAnn&sig=Ch_5uwUJUb5MNl5fVK

http://www.phrases.org.uk/meanings/89950.html

Peer comment(s):
agree Chris Hall : I really like this suggestion. I would be very surprised if anyone else comes up with anything better than this.
2 mins
thanks very much, Chris
agree mimi 254
18 mins
thanks, mimi
agree Lianne Wilson
32 mins
thanks, lianne
agree Martyn Greenan : While the other suggestions are not bad, this one hits it on the head
33 mins
cheers, martyn
agree jaynedmoore
41 mins
thanks, jayne
agree blomguib (X) : completely agree...literally the same term exists, by the way, in Dutch
1 hr
agree Sheila Wilson
2 hrs
disagree rkillings : charm offensive = sweet-talking. And it usually appears in French as 'offensive de charme'.
11 hrs
agree Nedhead : great translation - like this
16 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
+1
3 mins

win-over campaign

This was just the first thing that popped into mind!
Peer comment(s):
agree MatthewLaSon : I think that works, too. I like that. Surprised you don't have any agrees.
4 hrs
Something went wrong...
+3
23 mins

seduction campaign

I think seduction works well, because of its strong connotations, and it has been used in English as the examples demonstrate. And they do seem to be talking about using strong measures, so I think seduction does work well, so to speak.
Example sentence:

That magic bullet, according to real estate agent and author Jennifer Allan, is an effective SOI seduction campaign.

General Motors' bankruptcy declaration in the US has left Indian car buyers wary, despite the brand's huge seduction campaigns.

Reference:

http://www.pr.com/press-release/26505

http://www.mid-day.com/news/2009/jun/110609-General-Motors-bankruptcy-declaration-Bangalore-Indian-campaigns-buyers-wary.htm

Peer comment(s):
agree writeaway : perhaps more 'seducing' for a bank product context
30 mins
agree MatthewLaSon : I think so, too. But in other contexts, I would be wary to use to "seduction." I translated this same term a while back and forgot I translated it. It was a police operation of some sort, I believe.
3 hrs
agree thescarid : i prefer this for financial marketing
9 hrs
Something went wrong...
-1
38 mins

wooing operation

another suggestion
Peer comment(s):
disagree Chris Hall : Sounds very odd and unnatural in relation to a marketing campaign. Maybe more relevant in a Shakespeare play.
8 mins
neutral rkillings : The noun is wrong but the verb has promise: a 'campaign to woo', perhaps?
11 hrs
Something went wrong...

Reference comments

49 mins
Reference:

See also...

http://www.proz.com/kudoz/french_to_english/advertising_publ...

KudoZ archive search is there for a reason.
Peer comments on this reference comment:
agree writeaway : ah yes. research. handy skill to have...
3 mins
Something went wrong...
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