This is not just about "marketing", but coming up with marketing warfare;-) A market attack strategy is frequently used terminology.

http://www.rolandberger.com/expertise/functional_issues/Mark...

Companies have cause for confidence, but they also face a very different world to the one from before the crisis. So it's time for "market attack" (again), but it's also time for a different market attack strategy.

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Note added at 1 hr (2011-01-28 12:49:36 GMT)
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http://www.academon.com/Term-Paper-Attack-Strategies/112763
The paper explains that the use of attack strategies needs to be part of a broader strategic market plan that looks at the inherent weaknesses of competitors in existing markets and emerging high growth opportunities in new market segments. The paper discusses the frontal, flank, encirclement and bypass attacks as viable strategies for gaining market share while retaining existing customers. The paper then looks at the attack strategy of guerilla warfare as a means of attaining a strategic market plan

http://www.economicexpert.com/a/Defensive:marketing:warfare:...


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Note added at 1 day22 hrs (2011-01-30 10:38:21 GMT)
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For some unknown reason, I don't have the option to post reference articles for this question. I have sought out a couple of references that I hope explain what a "market attack" strategy is. It is important to retain the word "attack" because there are a number of other different marketing strategies that an organisation can adopt, including a defense strategy, a follower strategy, and a market niche strategy. "Attack" is a common word in the marketing domain, sometimes otherwise known as a market challenger strategy (but I don't think "assault" is common terminolog). It is not a company's general marketing strategy, plan or game plan, but rather a specific type of strategy concerning the position the company wants to take within a particular market or for a particular product, depending on the short or long term goals of the organisation/product/market and an analysis of the current internal and external situation.

Hope the following documents make it a little clearer.

A good overall description of market challenger/attack strategies from slide 19:
http://www.scribd.com/doc/37278435/Marketing-Stratgey-Sem-II

From slide 10:
http://www.authorstream.com/Presentation/Willi-52195-kotlerk...

The four types of market strategy (defense, attack, follower, niche) are detailed here:
http://www.public.iastate.edu/~sjwong/pdf540/leader_follower...