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  3. Food & Drink

positionnement terroir

English translation: regional positioning

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:positionnement terroir
English translation:regional positioning
Entered by: Miranda Joubioux (X)

15:10 Dec 19, 2013
French to English translations [PRO]
Marketing - Food & Drink
French term or phrase: positionnement terroir
Target=UK
Website for general public

XXXXX se développe peu à peu sur un positionnement terroir et fait le choix de conserver la technologie du beurre artisanal.

The present tense is in fact past tense, since this paragraph gives a history of the company.
Miranda Joubioux (X)
Local time: 15:51
regional positioning
Explanation:
*regional or local?

--------------------------------------------------
Note added at 27 minutes (2013-12-19 15:38:12 GMT)
--------------------------------------------------

This strong performance is the result of the in-depth preparatory work we did to clarify the ***marketing positioning*** and strategies for each brand in our Group.
lvmh.com
Selected response from:

kashew
France
Local time: 15:51
Grading comment
This was the best choice in the context, even though Nikki's suggestion could have worked elsewhere. Thank you everyone for your contributions.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +6as a local/regional product
Nikki Scott-Despaigne
4regional positioning
kashew
3local products category
Lorraine Dubuc
3local sourcing positioning
ormiston
Summary of reference entries provided
One of many previous questions about terroir
philgoddard
useful document just look at the first few pages
Stephanie Ezrol

Discussion entries: 2





  

Answers


10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
local products category


Explanation:
http://www.linguee.com/english-french?query=produits du terr...

Example sentence(s):
  • to be listed under the local products category or be presented as...
Lorraine Dubuc
Canada
Local time: 09:51
Native speaker of: Native in FrenchFrench
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25 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
regional positioning


Explanation:
*regional or local?

--------------------------------------------------
Note added at 27 minutes (2013-12-19 15:38:12 GMT)
--------------------------------------------------

This strong performance is the result of the in-depth preparatory work we did to clarify the ***marketing positioning*** and strategies for each brand in our Group.
lvmh.com


kashew
France
Local time: 15:51
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
Grading comment
This was the best choice in the context, even though Nikki's suggestion could have worked elsewhere. Thank you everyone for your contributions.
Notes to answerer
Asker: Certainly not local. Regional might work. Thanks!

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38 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
local sourcing positioning


Explanation:
The company is gradually moving towards local sourcing / adopting a local sourcing policy. Though I Imagine (market ) 'positioning' needs to be said.

ormiston
Local time: 15:51
Works in field
Native speaker of: English
PRO pts in category: 4
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47 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +6
sur le positionnement terroir
as a local/regional product


Explanation:
You have some choice for "terroir" but I admit that I find "positionnement" harder to pitch here. So for "terroir", local, regional and so on seem to be a good fit. Not mad about anything like "category" or variations upon "position-" for "positionnement though.
You might like to avoid it altogether and free yourself from the "sur le positionnement terroir" and just be more straightforward with "as a local/regional product".

Nikki Scott-Despaigne
Local time: 15:51
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Much as I like this solution, it doesn't work here, since XXXX is the name of the company. It would be like saying Dale Farm (a dairy company in N. Ireland) developed gradually as a regional product. I'm sticking to positioning.


Peer comments on this answer (and responses from the answerer)
agree  Mark Nathan: that's how I understood it
16 mins
agree  Catcressie
42 mins
agree  GILLES MEUNIER
56 mins
agree  Lorraine Dubuc
1 hr
agree  writeaway
2 hrs
agree  tralamode
20 hrs
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Reference comments


20 mins peer agreement (net): -1
Reference: One of many previous questions about terroir

Reference information:
I assume you know what positionnement means.


    Reference: http://www.proz.com/kudoz/french_to_english/cooking_culinary...
philgoddard
United States
Native speaker of: English
PRO pts in category: 38
Note to reference poster
Asker: Yes, I do know what positionnement is. I am also aware of the usual ways of translating terroir.


Peer comments on this reference comment (and responses from the reference poster)
disagree  kashew: When an experienced colleague asks an apparently-obvious question it's for a good reason.
1 hr
  -> It's ridiculous to disagree with reference comments. Are you saying this word is not already in the glossary?
neutral  Jane F: The word may already be in the glossary, but not in this particular context. Hence the question.
1 day 2 hrs
  -> It's exactly the same context. The answer I cited gives "regional cuisine/local produce".
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26 mins peer agreement (net): +3
Reference: useful document just look at the first few pages

Reference information:
This document links produits du terroire with positionnement terroir, so it may be useful to you

Example sentence(s):
  • http://imagesdesterritoires.univ-pau.fr/live/digitalAssets/86/86805_2009_Hasparen.pdf
Stephanie Ezrol
United States
Works in field
Native speaker of: English
Note to reference poster
Asker: Great document showing that it's not as easy as it sounds. That's why I put it in 'Marketing'. Thank you!


Peer comments on this reference comment (and responses from the reference poster)
agree  mchd
18 mins
  -> Thanks.
agree  Jocelyne Cuenin
1 hr
  -> Thanks.
agree  writeaway
2 hrs
  -> Thanks.
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