May 2, 2008 09:40
16 yrs ago
French term

Planches des tendances graphiques

French to English Marketing Internet, e-Commerce designing new application
News agency wants to design new generation of interactive sport products/ application to broadcast sports news items. They are talking about their target group here - men aged 35-49
exact phrase is
Planches des tendances graphiques de la cible homme
I dont understand what 'planches' means

Proposed translations

19 hrs
Selected

graphics of trends

Imagine you are giving a marketing presentation, it could be PowerPoint. To reinforce your arguments, you show graphs (or some kind of quantitative illustration) of trends in your target market.

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Note added at 19 hrs (2008-05-03 04:50:32 GMT)
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"planches" just means images, whether (in old usage) printed color "plates" or, much more likely, a series of images representing polls/demographics/focus group results in a presentation of the maketing plan.
Note from asker:
thanks very much - I can't get back to my client till monday but you have given me very useful material here
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "I am really grateful for all suggestions. Client accepts graphics very happily"
1 hr

Breakdown

More context needed, any examples of what they mean?
Something went wrong...
+1
1 hr

diagram(s) [plate] of/showing trends

Might it actually be "planches graphiques des tendances", where "planches" , like "plate" in English, refers to a separate sheet containing only illustrations?

planche - 1. Estampe, épreuve tirée à l'aide d'une planche gravée : 'Livre orné de planches'. 2. Ensemble de dessins, d'illustrations, dans un livre.
[Larousse Lexis]

plate ... 6. a full-page book illustration of any kind, printed on paper of a stock different from that of the text
[Websters]

"Plate" was often seen when I was a boy, but has been going out of fashion, I feel, certainly outside of printing circles.
Peer comment(s):

agree Alain Pommet
3 mins
Something went wrong...
+1
1 hr

Drawings (of the trends)

Nothing to do in particular with computers. Planches are the drawing boards and by extension (metonymy) the drawings themselves.
Note from asker:
I dont have much context so am going to put your suggestions to the client. It is definitely not planches graphiques though. I will get back to you and thank you all very much for your help.
Peer comment(s):

agree Bourth (X) : Great minds ...
1 min
Thanks Bourth - I'll have to agree with you now.
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